Agile Marketing: Executing an Agile Campaign (301) (Virtual Open Enrollment) | School of Marketing | ANA

Agile Marketing: Executing an Agile Campaign (301) (Virtual Open Enrollment)

Agile Marketing Mastery Program 301
Virtual Half Day Workshop)

This workshop is the third part of the ANA’s Agile Marketing Mastery Program, a four-part series designed to give you exposure to all facets of Agile Marketing and equip you for implementation within an organization.

In this virtual workshop, participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams integrate Agile within an organization successfully. After taking this workshop, you will have a complete understanding of the tools required to implement an Agile campaign with success.

This engaging virtual workshop contains individual exercises, case studies, and real-world examples to give you the experience you need in order to understand how to implement Agile on the job.

Target Audience
This virtual workshop is open for marketers at any level that develops and/or executes marketing campaigns. It is particularly useful for those who want to understand how to implement an agile process for improved decision-making.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

Improve marketing effectiveness by:

  • Understanding common Agile marketing integration pitfalls and how to avoid them

Improve marketing efficiency by:

  • Understanding how to improve team communication and collaboration using Agile Marketing
  • Learning how to track deliverables more efficiently

Improve marketing ROI by:

  • Achieving increased marketing ROI through iterative changes based on validated learning
  • Achieving increased human capitol ROI through reduced execution timeframes, improved collaboration, and more effective planning  

 Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.