Brand Activations that Drive Results (Full Day) | School of Marketing | ANA

Brand Activations that Drive Results (Full Day)

Best Practices, Frameworks, and Tools to Activate and Differentiate Your Brand
(Full Day Workshop)

Brands are increasingly looking for ways to more effectively engage with their consumers beyond traditional channels to build profitable, long term brand loyalty. As a result, marketers are under even more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted consumer. To succeed you need an integrated plan, agile process, and tools to get closer to your consumers and stand out in a crowded marketplace.

During this workshop, you will build an Activation Planner that you can take back to your organization and use in your brand activations work. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Retail Marketing, Branded Content, Relationship Marketing and Measurement. You’ll learn the core principles of each discipline and best practices for implementing brand activation plan in your business.

This workshop is interactive, with ample exercises that will allow you to build your skills and practice innovative approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples. By the end of the session, you will have all the tools you need to cut through the noise with smart, cost-effective, disruptive activations that differentiates your brand and adds to the bottom line.

Who is this workshop for?

This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to meaningfully engage consumers and increase brand loyalty
  • How to gain access to a broader range of marketing channels to reach consumers
  • Techniques on how to stand out from the crowd and create winning brand experiences 

This workshop helps attendees increase marketing efficiency by teaching them:

  • How to build an Activation Planner 
  • Best practices in the brand activation space
  • Tips for how to better optimize investments in promotions, partnerships, sponsorships, events etc.
  • Optimized routes to market that drive a deeper level of engagement

This workshop helps attendees maximize marketing ROI by teaching them:

  • The range of marketing options to build their brand
  • How to achieve long term brand loyalty through sustained engagement

Download the full agenda here


  • Simon Bradley

    Simon is an international marketing leader with extensive client side experience with brands like Virgin Atlantic Airways, the New York Knicks, The Rockettes and Madison Square Garden. He is also an Adjunct Professor in Integrated Marketing at New York University.