Brand Building with Customer Insights (Half Day) | School of Marketing | ANA

Brand Building with Customer Insights (Half Day)

(Half Day Workshop)

It is an intangible asset and yet your brand(s) is the most powerful contributor to the long term growth of your company’s bottom line.  It takes vigilance and a disciplined process to maintain and grow your brand equity.  To remain relevant, your brand needs a steady influx of customer insight and analysis.  Without these your brand equity may erode, falling victim to misaligned and ineffective marketing, poor marketing ROI, internal obstacles and misunderstandings.  

This workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

The workshop is highly interactive with ongoing class participation.  You get to apply the learnings to your brand through the use of highly effective tools that develop and refresh your segmentation as well as help you to improve the emotional connection between your brand(s) and your customers. This workshop is as engaging, informative, and instructive as it is fun.

This workshop is an excerpt of the ANA full day workshop “The Art & Science of Brand Building.

 Who Is This Workshop For?

This workshop is relevant for all experience levels. Those new to marketing will find this a great introduction to key essentials, while those with more experience will expand their knowledge with the insights gained via case histories and group work.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • Insights and ideas that move your business forward
  • A deeper understanding of how to build your brand equity

This workshop helps attendees increase marketing efficiency by teaching them:

  • An effective self-implementable toolset that you can use immediately to better understand your customers in order to help build your brand
  • What works and doesn’t work with relevant case studies

This workshop helps attendees maximize marketing ROI by teaching them:

  • Insights to help establish brand activation based  on spoken and unspoken customer needs

Download the full agenda here


  • Ed Faruolo

    Ed Faruolo is the founder of VitaLincs, a consultancy that helps its clients increase their appeal within the markets they serve. He is an ANA Faculty member who brings a foundation of real-world experience and learning. Ed teaches our Marketing Plan In A Day and The Art & Science of Brand Building Workshop.