Clarifying Your Marketing Message (Virtual) | School of Marketing | ANA

Clarifying Your Marketing Message (Virtual)

Drive Sales and Customer Engagement through the Power of Story
(Virtual Half Day Workshop)

Virtual Workshop Description
If you have an excellent product or service, but sales and leads just aren't where you want them to be, you might be suffering from unclear messaging. Where messaging is unclear, customers can't really understand how you or your product can help them -- and you risk losing those leads to competitors with better messaging.

Clarifying your message begins with your brand story. In this interactive and engaging virtual workshop, you will learn a proven storytelling framework that helps you create that clear message customers can respond to – whether your brand is five days old or five decades old. Participants will learn how to clarify their marketing message, so customers listen – and buy – using the power of story.

Participants will learn how to tell a compelling story through their messaging and leave with actionable concepts and tools they can immediately apply to real world situations. The workshop provides practical frameworks and models to understand and optimize story telling strategy to enhance overall customer experience build brand equity and drive better engagement and sales.

Target Audience
This workshop is for anyone, at any level, who is involved in the development of marketing. It is a great introduction for those new to the creative process and a welcome refresher for seasoned professionals.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness and increasing marketing efficiencies.

After attending this workshop, participants will be equipped to:

Improve marketing effectiveness by:

  • Providing a 7-step process to convey your brand’s story with a clear, concise, compelling, consistent message that breaks through
  • Applying the BrandScript tool to enhance storytelling clarity and inspire creativity
  • Learning how to write messages that are clear and inspirational
  • Understanding what your customer needs, and how to effectively message to them

Increase marketing efficiency by:

  • Creating a BrandScript with elements that can apply across marketing campaigns, social media, product positioning, and more
  • Learning how to optimize processes to reduce costs and wasteful miscommunications

Download the full agenda here


  • Mary Czarnecki

    Mary Czarnecki works with brand leaders to apply a customer-centric approach to increase revenue and customer impact. Market-leading brands turn to her to upskill their teams and implement effective marketing strategies. She has worked with clients across numerous industries, including health care, beauty, technology, finance, insurance, and consumer products. She consults with Fortune 500 companies as well as start-ups and entrepreneurs.