Developing Actionable Customer Insights for Effective Brand Management (Virtual)

Effective Brand Management Mastery Program 101
(Virtual Half Day Workshop)

The most effective marketing is built on a firm foundation of customer insight. True insight into our customers’ mindset means going beyond raw data and rational information to find the underlying emotional needs that drive behavior. Today as brands compete to establish their unique space in the market, having a deep understanding of customers is a competitive edge that can help you drive a truly customer centric brand experience.

This virtual workshop is designed to help your team develop actionable insights that will drive successful marketing programs. During the session, participants will learn how to get the most from the research and data available inside your company to create insights that matter. We will cover the principles of insight led marketing; how to gather data; finding the essential human truth about your customers; effective segmentation; and how to implement an insight led approach within your organization. We will use the Customer Insight Tool throughout the program which will give you a framework for developing your insights and something to take back to your day job.

This workshop is the first in ANA’s four-part series titled Effective Brand Management Mastery Program, designed to help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Target Audience
This workshop is for marketing managers and marketing directors who are responsible for developing campaign plans, activations, and marketing strategies. A research background is not needed for this program.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth:

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to better understand and empathize with customers
  • How to make better decisions on campaigns and activations that are driven by customer insight

This workshop helps attendees increase marketing efficiency by teaching them:

  • Methods that will improve the targeting of your campaigns and activations
  • A framework that can be used in briefing and planning sessions

This workshop helps attendees improve marketing ROI by teaching them:

  • Demonstrating how to use customer insight to drive better results
  • How to increase your chances of action from your customer

 

Download the full agenda here

 

trainer

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing — a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last ten years, but has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.