Effective Communication & Presentation Skills Intensive (Full Day)

Build the Foundation, Sharpen Your Message, and Elevate Your Storytelling Ability to Influence Any Audience
(Full-Day Workshop)

Workshop Description
This full-day interactive workshop combines the foundational skills from Effective Communication & Presentation Skills (101) with the advanced persuasion techniques from Effective Communication & Presentation Skills (201) into a single immersive experience, moving participants from competent to persuasive communicators.

In the morning session, participants learn what the best speakers have discovered through years of practice. Using the "Loud" and "Clear" frameworks and the S.I.L.V.E.R. planning process, attendees build the skills to communicate clearly, connect authentically, and deliver focused presentations built around a single idea.

In the afternoon session, participants advance to the next level of mastery: persuasion through storytelling. Grounded in the principle that persuasive speakers tell powerful stories that reinforce a single idea, attendees learn how to influence stakeholders, shape memorable narratives, and move audiences to action.

Led by a Certified Speaking Professional (CSP®) and expert author/corporate facilitator, this full-day session blends proven communication frameworks, structured storytelling tools, and hands-on practice. Participants will practice and refine real business messages they can apply immediately.

Who Is this Workshop for?
This workshop is for professionals at any level who want to:

• Improve clarity and confidence in presentations
• Influence decisions and behavior
• Tell stories that resonate and drive action
• Communicate ideas with greater focus and impact
• Refine approaches for winning C-suite buy-in

Workshop Benefits
The benefits of this workshop align with ANA's key drivers of growth: improving marketing effectiveness, strengthening leadership presence, and advancing careers.

This workshop helps attendees improve marketing effectiveness by teaching them to:

• Define a clear objective and "one thing" message for every presentation
• Simplify complex marketing ideas using "Clear" and storytelling frameworks
• Deliver persuasive narratives that increase audience recall and response

This workshop helps attendees strengthen leadership presence by teaching them to:

• Communicate ideas with clarity, confidence, and intentional storytelling
• Influence stakeholders using structured persuasion techniques
• Demonstrate executive presence through focused, audience-centric messaging

This workshop helps attendees advance careers by teaching them to:

• Present ideas persuasively in high-stakes meetings and leadership settings
• Shape stories that position them as clear thinkers and trusted advisors
• Apply repeatable communication frameworks to improve visibility and impact

Download the Full Agenda Here