Effective Communication, Presentation and Storytelling Skills (Full Day) | School of Marketing | ANA

Effective Communication, Presentation and Storytelling Skills (Full Day)

(Full Day Workshop)

Workshop Description
Public speaking strikes fear in the hearts of just about everyone. But ask someone to tell a story, and their attitude changes because we are hardwired to tell stories. When marketers learn how to use storytelling to become better presenters, they see career advancement and elevated professional stature.

In this full-day interactive workshop, attendees will understand what the best speakers have learned from years of practice. Using the 10 keys to communicating and presenting, you’ll learn how to connect authentically with an audience to present like a professional. You will practice proven techniques to enhance your stage presence, on-your-feet thinking, and engagement with listeners.

Led by a Certified Speaking Professional, skilled presenter, and popular ANA workshop leader, this workshop is packed with exercises that will stretch and tone your speaking, presenting, and story-telling muscles.

Who is this workshop for?
This workshop is for anyone, at any level, who wants to master public speaking and build confidence in their presenting abilities. It is also an opportunity for experienced speakers to enhance their speaking skills and effectiveness in front of an in-person and/or virtual audience.

Workshop Benefits
The benefit of attending this workshop falls under the following key drivers of growth: improving marketing effectiveness and advancing careers.

This workshop helps attendees improve an organization’s marketing effectiveness and advances attendee’s careers by teaching them:

  • How to be a more confident, professional presenter and storyteller
  • How to better articulate marketing objectives to stakeholders
  • How to effectively connect with an audience to be better brand advocates
  • How to think on your feet and thrive outside your comfort zone

As a result of this program, participants will gain:

  • Tools: Get equipped with the six steps to deliver a memorable presentation.
  • Skills: Understand the 10 keys for volume and clarity in communication.
  • Empathy: Gain an understanding of how your audience best receives content.


Download the full agenda here


  • Stan Phelps

    Stan Phelps, CSP® is the founder of StanPhelpsSpeaks.com, a consultancy that works with organizations to win the hearts of their customers and employees. He is also a TEDx Speaker, the author of 18 books, and a former Forbes contributor. His work today is focused on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture.