Introduction to AI Prompting for Marketers (Virtual Open Enrollment)

A Hands-On Guide to Writing Better Prompts for Marketing
(Virtual Half-Day Workshop)

Virtual Workshop Description
Today's marketers face an overwhelming paradox: they're expected to produce more content, in more formats, across more channels—faster than ever before—while budgets shrink and audiences grow more discerning. At the same time, AI is transforming the marketing landscape at breakneck speed, leaving many teams unsure how to harness its power responsibly or effectively. Without the right skills, AI tools can feel like a gimmick or worse—generate off-brand, ineffective content that erodes trust and performance.

This hands-on workshop is the antidote to that uncertainty. Designed specifically for marketers who are in the beginning stage of their AI journey, Introduction to AI Prompting for Marketers empowers participants with the skills, strategies, and real-world tools to integrate generative AI into their workflows with confidence. You'll learn how to write high-impact prompts and generate content faster, smarter, and more on-brand. At the end of this session, attendees will walk away with a tailored prompt library and the skills to boost marketing effectiveness and improve operational efficiency—without losing the human touch that makes marketing meaningful.

This engaging, interactive workshop is packed with individual and group exercises, real-world case studies, and live demos using AI tools like ChatGPT, Midjourney, Copilot, and Gemini. You'll get hands-on practice crafting prompts using various prompting techniques. Throughout the session, you'll explore what makes AI-generated content effective—or ineffective—and gain critical thinking skills to refine, guide, and elevate AI outputs. Quite simply, this course will help you become a more creative, strategic, and future-ready marketer.

To ensure an optimal workshop experience, it is recommended that participants have or obtain proper permissions to use publicly available LLMs such as Gemini, ChatGPT, Copilot, or Claude.

Who is This Workshop For?
This workshop is designed for marketers who are in the beginning stages of their AI journey who want to understand and apply generative AI tools in a practical, impactful way—regardless of their technical background. It's ideal for brand managers, content strategists, digital marketers, social media leads, marketing operations professionals, and anyone looking for tangible strategies and frameworks that can be integrated into their marketing workflow.

Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

• To write prompts using proven frameworks (e.g., TCREI, CLEAR, BRIEF) that generate effective marketing copy across email, social, and ads.
• Chain-of-thought prompting and role-based AI interactions to better tailor messaging for different customer segments.
• To ideate and iterate campaign concepts in real time, accelerating the creative process while maintaining quality.

This workshop helps attendees increase marketing efficiency by teaching them:

• How to create a customizable prompt catalog that can be reused and adapted by teams for ongoing campaigns.
• Role-specific prompts (e.g., for social media, creative, design) that can be easily shared across departments.

This workshop helps attendees increase employee satisfaction by teaching them:

• How to offload repetitive or manual marketing tasks using AI tools—freeing up more time for creative, strategic, and high-value work.
• Hands-on experience with prompt engineering, making them more capable, adaptable, and future-ready in a changing landscape.

Download Full Agenda Here