Leading Marketing Teams through AI Transformation (Two-Day Open Enrollment)

(Two-Day Immersive, In-Person, Hands-On Workshop)

Workshop Description
In a marketing world being transformed by AI and constant change, marketing leaders face unprecedented pressure: they must deliver measurable business outcomes while simultaneously guiding their teams through a technological transformation that is redefining how work gets done. Research consistently shows that successful AI transformation hinges not on technology, but on people and leadership. This workshop addresses marketing leaders' dual mandate by developing the core capabilities required to lead through AI-driven change—emotional intelligence, adaptive and agile collaboration, and effective interaction with both humans and intelligent tools—while maintaining focus on long-term business results.

Through grounded, hands-on exercises, assessment interpretation, peer discussion, proven change and innovation frameworks, participants gain practical tools they can apply immediately within their own teams. The two‑day program balances instruction with breakout exercises, ensuring leaders don't just learn concepts, but practice applying them through role-play, peer learning, and framework application specific to their business contexts. Participants learn how to build trust and psychological safety, address fears around role change and displacement, enable experimentation and learning, and move teams from fear or resistance toward empowered, informed AI adoption.

Nancie McDonnell Dougherty and her team at Noetic Consulting are the lead facilitators for this program. Nancie brings a rare combination of deep marketing expertise, executive coaching experience, and proven leadership development capabilities that make her uniquely qualified to guide senior marketing leaders on a path toward effective AI transformation for their teams.

Who Is this Workshop for?
This workshop is ideal for marketing and brand Directors and VPs with people leadership responsibilities and accountability for team capacity-building and specific AI-readiness objectives. Participants should be actively managing teams that are navigating AI adoption or preparing to do so in the near term.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiency, maximizing marketing ROI, and improving employee alignment and collaboration.

This workshop helps attendees improve marketing effectiveness by teaching them to:

• Maintain focus on measurable business outcomes while teams adopt new AI-enabled ways of working
• Blend human creativity and judgment with AI capabilities to drive better marketing decisions
• Lead adaptive, agile collaboration that enables learning without compromising performance
• Interpret readiness signals across exposure, curiosity, confidence, trust/judgment, learning orientation, and practice/adoption

This workshop helps attendees increase marketing efficiency by teaching them to:

• Identify and address people and process barriers that delay AI adoption
• Apply proven change frameworks to accelerate learning and execution
• Redesign roles, workflows, and collaboration norms to reduce friction and uncertainty

This workshop helps attendees maximize marketing ROI by teaching them to:

• Reduce resistance, fragmentation, and uncertainty that slow adoption and diminish returns on AI investments
• Balance experimentation with accountability and progress measurement
• Prevent stalled pilots and unrealized value through intentional leadership actions

This workshop helps attendees improve employee alignment and collaboration by teaching them to:

• Build trust and psychological safety as teams navigate uncertainty and change
• Communicate a clear vision and manage resistance across diverse stakeholders
• Move teams from fear or timidity to empowered, informed participation in AI transformation
• Create team operating norms that make AI use safe, practical, and repeatable

Where applicable, this workshop references the "ANA Innovation Management Playbook for Marketers: Moving at the Speed of AI", "The Marketing Transformation Accelerated Year 2 ANA AI Survey: Industry Adoption and the Rise of Agents", and the "ANA AI Use Case Compendium for Marketing" to connect leadership practice with current organizational realities, practical innovation frameworks, and real-world marketing use cases.

Download Full Agenda Here