The Social Business (Half Day)

(Half Day Workshop)

Social and digital media strategy and tactics are constantly changing because technological innovation and shifting customer preferences create a state of near-continuous disruption. All companies, no matter their industry or B to C and/or B to B focus, must embrace this environment to ensure that they use current social media best practices (e.g. integration with content marketing) to achieve desired results. Further, these practices must also remain aligned with their overall digital strategy to achieve their business objectives.  

This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services. 

All modules in this workshop are designed to be current with examples of customer-centric and business-centric social media best practices. This workshop is fast-paced with ample opportunities for participation and interaction.   

This workshop is an excerpt of the ANA Full day workshop “The Social Business.” The full day version provides added time for application of the content to your business along with added content on Determining your Social Business KPI’s and on understanding the Risks of New Media.

Who is this Workshop For?

• Marketing and communication teams who want to optimize their Social Business
• Non-marketing professionals who want a better understanding of the ways social media is used to drive business results
• This workshop can be adjusted to accommodate the needs of Social Business beginner or advanced teams. Mixed experience groups can be accommodated but workshop emphasis must be focused on one experience “level”

Although personal, in-depth experience with digital marketing is not required, participants should have a high-level familiarity with the digital channels used by their brand.

Workshop Benefits:

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, and increasing marketing efficiencies

This workshop helps attendees improve marketing effectiveness by teaching them:

• How to ensure your Social Business strategy is integrated into your overall brand strategy
• How to create more effective connections with your consumers
• How to make effective use of social media for more focused and meaningful engagement

This workshop helps attendees increase marketing efficiency by teaching them:

• How to improve your overall social strategy through various digital executions
• Social media strategy as content strategy and the impact across both traditional and digital channels

Download the full agenda here

Nicole Ames

NICOLE AMES, FOUNDER & PRINCIPAL, TWIST IMC

Nicole Ames is recognized for her expertise in digital media and helping marketers understand how new and transformative technologies affect business.

Since founding Twist IMC, Nicole has worked with several leading corporations to help their teams develop and implement effective digital marketing strategies. She has conducted more than 300 client workshops with industries ranging from technology, health care, media, energy, services and consumer products. Nicole deftly demonstrates how best practices in digital marketing can apply to any organization through thoughtful, strategic planning.

Nicole gained her marketing and media expertise from her executive tenure within the Fortune 500. As Director of Global Communications at Western Union, she created the first integrated marketing plan for 250,000 agent locations worldwide. Later, at Liberty Mutual, Nicole managed the award-winning “Responsibility Project” overseeing online and traditional advertising as well as mobile and social media initiatives for the multi-million, dollar, national campaign.

In addition to her consulting business, Nicole is widely recognized for her teaching excellence. She has honed these skills as an adjunct professor of marketing at the Harvard Extension School and in the M.B.A. program at Boston University’s Questrom School of Business. Nicole has also developed several programs for working professionals. She leads a digital marketing program for Harvard’s Professional Development Program and is one of the top instructors for the ANA’s Marketing Training and Development Center.

Nicole is based in Cambridge, Massachusetts, and is an active member of the Ad Club of Boston and the MIT Enterprise Forum.