Leveraging Social Media for Brand Building (Half Day)

(Half Day Workshop)

The proliferation of social media platforms and empowered consumers makes reaching your target audience challenging. Even the biggest brands struggle with how to use social media to be relevant and authentic. It's no longer a question of whether social media plays a role in marketing, it's about what role the modern marketer needs to play in developing the best social media strategy to drive marketing results, customer engagement and overall business success.

This workshop provides insights and best practices on the latest updates and features of the most widely used social marketing platforms, including Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn. This highly engaging and interactive workshop will help participants better understand the most popular social media platforms and work through the essential components of a social media strategy for brand building and customer engagement. The workshop will help both marketing professionals and teams assess the evolving role of social media in the marketing mix and customer journey to brand loyalty.

Participants will leave with actionable concepts and tools they can immediately apply to real world situations, including aligning social media strategy with the company’s customer experience and marketing plan goals. The workshop provides practical frameworks and models to understand and optimize social media strategy to enhance overall customer experience and build brand equity.

Participants will gain understanding of the current demographic profile of each platform and review examples and case studies of what top performing brands are doing to optimize their social media efforts. Finally, participants will learn content planning strategies, the latest on advertising features, and analytics that will help you to reach and measure the impact of your social media efforts.

Who is this Workshop for?

This workshop is for marketing executives and professionals that want to be well versed in the social media landscape. It is also for marketers that want to gain a current understanding of the social media opportunity for their brands, including marketers involved in brand management, digital marketing, marketing communications, product/service innovation and any marketing organization.

It is appropriate for all Marketing levels. Priority should be placed on marketers charged with leading Online Marketing, Social Media and Digital Strategy, digital measurement and management, or those who play a critical role in social media execution & planning.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to adjust their social tactics to reflect recent platform changes
  • How to increase brand awareness and engagement with target customers
  • Social Media’s impact on brand perception & customer experience

This workshop helps attendees increase marketing efficiency by teaching them:

  • The impact of customer journey and Social Media alignment
  • How to assess, evaluate, and select the ideal social platforms to support goals
  • The brand equity and perception impact of Social Media

This workshop helps attendees improve marketing ROI by teaching them:

  • How to make social media execution decisions based on building long-lasting audience connections that increase customer lifetime value, not trends
  • How to evaluate and balance long-term and short-term investments and impact
  • How to establish measurement reporting & goal setting for Social Media

Download the full agenda here



Mary Czarnecki

Director of Strategic Development, N3

Mary Czarnecki is a marketing and business strategist with 20 years’ experience in brand management, marketing strategy and business development with companies such as WebMD and Johnson & Johnson. Today, Mary works with companies and entrepreneurs to develop insight-driven, innovative sales & marketing solutions to drive both profit growth and customer impact. Mary specializes in brand positioning, audience insight development, social media marketing and sales funnel strategy.

In addition to her coaching and training business, Mary is currently the Director of Strategic Development at N3 where she develops strategic insights, business recommendations and campaign strategy for N3’s top tier clients including Google, IBM, Microsoft, and others. Mary was previously the Director of Strategic Account Development with WebMD where she delivered innovative online marketing campaigns for some of WebMD’s largest clients, including Clorox, Target, and Walmart.

Mary is a Princeton University graduate, with a Bachelor’s degree in Ecology and Evolutionary Biology. She received her M.B.A. from the Yale School of Management and her Master of Environmental Management from the Yale School of Forestry and Environmental Studies.