Advertising Financial Management

Module #

Training Module

Length

Takeaway

1

Introductions

15 min

2

Complexities of The Marketing and Advertising Space

1 hour

• Highlights competing definitions of value, ROI time horizons, functional evaluation metrics, skill sets, etc...

BREAK

15 min

3

Strategic Sourcing vs. Purchasing

1.5 hours

• Emphasizes the many sourcing and value creation techniques beyond RFPs and exclusive focus on price

BREAK

15 min

4

Spend Analysis Hands-on Exercise

1 hour

• Demonstrates, through example, the rigor behind thorough spend analysis, opportunity identification, and strategic sequencing

LUNCH

1 hour

5

Marketing Procurement Organization Models and Leading Practices

1 hour

• Examines alternate deployment models and staffing profiles

BREAK

15 min

6

Two Case Studies and Success Stories

1 hour

• Demonstrates, through two real-world examples, the dramatic success that is possible

7

Course Summary, Final Thoughts and Adjournment

15 min

• Reflects on the complexities of the space, how to make sourcing strategic,  and market proven recipes for success

8

Continuing Education and ANA Resources

15 min

• Highlights the resources that exist to help you stay at the top of your Marketing Procurement game