AI Marketing Accelerator: Advanced Strategies, Systems, and Real-World Applications for Marketers

Seats are limited and confirmation of attendance will be required in advance of the session.

AI is no longer a future-state conversation for marketers; it's already reshaping how research is done, how briefs are written, how media is bought, and how performance is measured. The question isn't whether AI will change your job; it's whether you can think about it strategically and apply it tactically.

This highly interactive three-hour workshop is built for marketers who are already doing basic prompting and want to understand what's next on the horizon for AI-driven marketing. Through this workshop, participants develop a sharper strategic point of view on AI's role in marketing work and build the day-to-day confidence to act on it, because the marketers who win are those who can move beyond using AI for individual task support. Participants develop the skills to think strategically about where AI changes the game and tactically to develop toolkits to make it happen in their own work. This workshop is designed to build both muscles, helping participants zoom out to understand what's shifting across the industry, and zoom in to apply it in their brand.

From uncovering messaging opportunities in minutes to finally being able to connect marketing activity to business outcomes, participants will gain hands-on practice in leveraging AI to advance:

• Research and insights
• Predictive planning
• Synthetic audiences
• Creative and production
• Presentation and distribution

Packed with live demos, real-world case studies, hands-on exercises, and group walkthroughs, this session builds confidence and capability in equal measure. Whether participants are just starting to experiment or looking to sharpen what they already know, they'll walk away with a strategic lens and practical skills they can put to work the same week.

Who Is this Workshop for?
This workshop is ideal for marketers and buy-side professionals who are versed in the basics of AI and want a leveled-up view of how AI is reshaping the industry, the strategic perspective to identify where the real opportunities lie, and the tactical chops to execute on them.

Download the full benefits here

• Open and Setting the Stage (15min)
• Setting yourself up for success: Prompting Best Practices (15min)
• Applying Prompting Practices (8min)
• AI for Research and Insights (27min)
• Break (5min)
• AI for Strategy and Planning (25min)
• Break (5min)
• AI for Creative and Production (17min)
• AI for Presentation and Distribution (22min)
• Break (5min)
• GEO Audit (7min)
• AI for Measurement and Optimization (14min)
• Applying this to Your Business and Closing Remarks (15min)