Agile Marketing for Marketers - In Person Only | School of Marketing | ANA

Agile Marketing for Marketers - In Person Only

This event is over.

                                         PLEASE READ THIS IMPORTANT INFORMATION                                                                                                                                                                                                                                                                By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session. 

(Full Day Workshop)

Poor process leads to poor results. Marketers today are facing numerous challenges: increasing competition, lightning-fast evolution, and adoption of new technologies, the customer always wanting more, and constantly shrinking resources. Simply put, marketers are needing to do more with less, but the process of planning and executing marketing campaigns has changed little in decades. Many marketers are now realizing this process needs to change in order to reflect the dynamic environment that is marketing today.

Your process needs to become agile. The best marketing is often the result of a successful collaboration among diverse personnel spanning different groups and agencies within an organization. Enabling such successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will show you step-by-step how to apply Agile marketing concepts and techniques, so that you and your team can get more done in less time, quickly adapt to change, and perform better, smarter, and faster!

Our workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process. We will discuss Agile marketing values in-detail and perform several exercises that will allow attendees to integrate themselves into the Agile process. After developing a solid understanding of the Agile principles and practices, our full-day session will change focus to how you can integrate Agile marketing into your team, organization, and processes successfully.

This integration includes detailing your team’s present processes, current successes, and challenges to map how Agile can be integrated into an organization immediately. This training will not only focus on procedures but also the importance of how team members think and communicate with each other and throughout an organization. Our workshop will detail how to gain team members’ confidence in Agile and ensure everyone is working together toward the same goals. At the conclusion of this full-day session, you and your team will understand Agile’s principles and practices, but also walk away with a plan on how to begin utilizing Agile within your organization immediately following the training.

This engaging workshop contains individual and team exercises, case studies, and real-world examples. As you take part in this workshop, you will ask yourself, “Where has this been all my life?” The Agile Marketing for Marketers workshop will re-inspire you to push your team further and deliver your best work.

Who is this workshop for?

This workshop is open for marketers at any level within an organization that develops and/or execute marketing campaigns. It is also ideal for executives/team leaders within an organization.

Download the full benefits here

  • Setting the Stage (15min)
  • The Agile Culture & Way (30min)
  • Agile Processes and Tools (30min)
  • Interactive Exercise: Agile Standup (15min)
  • BREAK (15min)
  • Putting Together an Agile Team Together (60min)
  • Executing Agile: Marketing Backlog and Sprint Planning (60min)
  • LUNCH (60min)
  • Interactive Exercise: Agile Sprint (30min)
  • Sprint Planning Deep Dive (30min)
  • Poker Planning Process (15min)
  • Interactive Exercise: Identify an "Agile Friendly" Campaign for Your Organization (60min)
  • BREAK (15min)
  • Team Velocity Tracking (60min)
  • Interactive Exercise: Poker Planning Session (30min)
  • Not Being Afraid to Fail (15min)
  • Closing (10min)



Cord Silverstein

Founder and President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, Generative AI, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.