Agile Marketing for Marketers - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Simply put, marketers need to do more with less. The process of planning and executing marketing campaigns have changed little in decades and marketers have realized this needs to change.

Great marketing results from of a successful collaboration of numerous personnel spanning different groups and agencies throughout an organization. Enabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!

Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make iterative changes throughout the process. We discuss these values in-detail and show you how you can begin integrating Agile marketing into your team and organization immediately upon completion of our workshop.

This engaging virtual workshop contains individual exercises, case studies, and real-world examples. This virtual workshop will also have you begin developing your own Agile plan for your team and organization which you can begin executing on immediately following this training. As you take part in this virtual workshop, you will ask yourself, “Where has this been all my life?” The Agile Marketing for Marketers virtual workshop will re-inspire you to push your team further and deliver your best work.

Target Audience
This virtual workshop is open for marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process.

Download the full benefits here


  • Setting the Stage (15min)
  • Agile Values (15min)
  • Today’s Marketing Process vs. Agile Way (15min)
  • Agile Team Roles and Responsibilities (15min)
  • Break (15min)
  • The Agile Process (30min)
  • The Value of Agile (15min)
  • Agile Estimating and Timelines (30min)
  • Integrating Agile: Best Practices (15min)
  • Closing (15min)



when

Start: Tuesday, January 12, 2021 at 2:00pm

End: Tuesday, January 12, 2021 at 5:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Agile Marketing for Marketers - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $499 Nonmember $499

Instructors

trainer

Cord Silverstein

Founder and President, Advocacy Social 

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.