Agile Marketing for Marketers | School of Marketing | ANA

Agile Marketing for Marketers

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to with your name, email and phone number. 


The best marketing is often the result of successful collaboration amongst diverse personnel spanning different groups and agencies within an organization. Enabling such successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will show you step-by-step how to apply agile marketing concepts and techniques, so that you and your team can get more done in less time.

Marketers today are facing numerous challenges: increased competition, evolving technologies, insatiable customers, and shrinking resources. Marketers are needing to do more with less, but the process of planning and executing marketing campaigns has minimally changed within the past decades. Many marketers are now realizing they need to alter their processes in order to reflect the dynamic environment that is marketing today. They need their process to become agile.

Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process. We will discuss these values in-detail and show you how you can integrate agile marketing into your team and organization immediately upon completion of our workshop.

Using team exercises, case studies, and real-world examples, you will learn how to quickly adapt to change and perform at a higher caliber than ever before! The Agile Marketing for Marketers workshop will re-inspire you to push your team further and deliver your best work.

This is the first installment in the ANA’s four-part series “Agile Marketing Mastery Program”, where participants harness the power of agile methodologies and principles to drive marketing strategies that are adaptable, customer-centric, and results-driven.

Who is this workshop for?
This workshop is open for marketers at any level within an organization that develop and/or execute marketing campaigns. It is also ideal for executives/team leaders within an organization.

Download the full benefits here

  • Setting the Stage (10 min)
  • The Agile Way vs. Usual Marketing (30 min)
  • Creating an Agile Marketing Team (15 min)
  • Agile Processes and Tools (30 min)
  • Executing Agile (60 min)
  • Why Everyone Digs Agile (15 min)
  • Estimating and Timelines (30 min)
  • Integrating Agile (30 min)
  • Closing (20 min)



Cord Silverstein

Founder and President, Advocacy Social

Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client-side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands of all sizes to better identify, engage and empower their true brand advocates and most influential members delivering real and tangible ROI for his clients.

For more than 10 years, Cord has been speaking at conferences and at organizations to share his thoughts and industry best practices. Today, Cord splits his time between leading marketing campaigns and personalized corporate training. He has taught and taken part in over 100 certified marketing courses and corporate trainings with a focus of getting more done in less time and quickly adapting to change allowing marketing teams to work better, smarter and faster.

Cord’s diverse background allows him to teach a number of courses including Agile Marketing for Marketers, Social Media Marketing, Content Marketing, Generative AI, and specific leadership and creativity training. He is passionate about Agile Marketing having led the training and integration for more than 50 different organizations including his own company and the vast majority of his clients.

Some notable clients and employees Cord has worked with include Dell, Lenovo, Chrysler, Staples, MetLife, and GlaxoSmithKline. Cord is based in Raleigh, North Carolina and an active member of several boards and local community projects.