Agile Marketing for Marketers (Half Day)

(Half Day Workshop)

Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Simply put, marketers need to do more with less. The process of planning and executing marketing campaigns have changed little in decades and marketers have realized this needs to change.

Great marketing results from a successful collaboration of numerous personnel spanning different groups and agencies within an organization. Enabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!

Our workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process. We discuss these values in-detail and show you how you can integrate Agile marketing into your team and organization immediately upon completion of our workshop.

This engaging workshop contains individual and team exercises, case studies, and real-world examples. As you take part in this workshop, you will ask yourself, “Where has this been all my life?” The Agile Marketing for Marketers workshop will re-inspire you to push your team further and deliver your best work.

Who is this workshop for?

This workshop is open for marketers at any level within an organization that develops and/or executes marketing campaigns.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to sell and implement Agile within your organization
  • How to deal with leadership and naysayers to ensure everyone is excited and on-board
  • How to increase and improve team communication and collaboration using Agile Marketing

This workshop helps attendees increase marketing efficiency by teaching them:

  • How data plays an important role in helping validate your direction and strategies
  • What core values and relevant principles of Agile marketing are and how this approach can work within your organization
  • To create their own Agile marketing plan

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to determine and document clear and specific success metrics
  • Common marketing organization pitfalls and how to avoid them
  • Empowering teams to iterate quickly and not be afraid to fail

 

Download the full agenda here

 


trainer

Cord Silverstein

Founder and President, Advocacy Social 

Cord Silverstein is an award-winning social media strategist and digital marketer. He founded Advocacy Social, a social media brand advocacy agency which helps brands identify, engage, and empower a very important target audience, their brand advocates. Cord ensures that his clients do not confuse audience with influence by developing social media advocacy and content marketing that increases brand visibility, engagement, and deliver a return on investment.

Throughout his career, Cord has developed and launched many memorable and successful online and social media campaigns. He enjoys working on both sides of the aisle working with B2B and B2C brands. His clients include Dell, Microsoft, Lenovo, Staples, ConAgra, MetLife, and Carlson Rezidor Hotels.Cord  also brings his love for Agile Marketing to all of his clients. Showing what an impact Agile can bring to any size organization. Cord is based in Raleigh, North Carolina, and is an active member of the ANA and the AMA.