Agile Marketing (101) (Half Day) | School of Marketing | ANA

Agile Marketing (101) (Half Day)

Agile Marketing Mastery Program 101
(Half-Day Workshop)

Workshop Description
The best marketing is often the result of successful collaboration amongst diverse personnel spanning different groups and agencies within an organization. Enabling such successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will show you step-by-step how to apply agile marketing concepts and techniques, so that you and your team can get more done in less time.

Marketers today are facing numerous challenges: increased competition, evolving technologies, insatiable customers, and shrinking resources. Marketers are needing to do more with less, but the process of planning and executing marketing campaigns has minimally changed within the past decades. Many marketers are now realizing they need to alter their processes in order to reflect the dynamic environment that is marketing today. They need their process to become agile.

Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process. We will discuss these values in-detail and show you how you can integrate agile marketing into your team and organization immediately upon completion of our workshop.

Using team exercises, case studies, and real-world examples, you will learn how to quickly adapt to change and perform at a higher caliber than ever before! The Agile Marketing for Marketers workshop will re-inspire you to push your team further and deliver your best work.

This is the first installment in the ANA’s four-part series “Agile Marketing Mastery Program”, where participants harness the power of agile methodologies and principles to drive marketing strategies that are adaptable, customer-centric, and results-driven.

Who is this workshop for?
This workshop is open for marketers at any level within an organization that develop and/or execute marketing campaigns. It is also ideal for executives/team leaders within an organization.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • How to sell and implement agile marketing within the organization
  • How to deal with leadership and naysayers to ensure everyone is excited and on-board
  • How to increase and improve team communication and collaboration

This workshop helps attendees increase marketing efficiency by teaching them:

  • How data plays an important role in helping validate direction and strategies
  • What core values and relevant principles of agile marketing are and how this approach can work within their organization
  • How to create their own agile marketing plan

This workshop helps attendees improve marketing ROI by teaching them:

  • How to determine and document clear and specific success metrics
  • Common marketing organization pitfalls and how to avoid them
  • How to empower teams to iterate quickly and not be afraid to fail

Download the full agenda here


  • Cord Silverstein

    Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side.