Brand Activations that Drive Results - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to jgreenan@ana.net with your name, email and phone number.

Brands are increasingly looking for ways to more effectively engage with our consumers beyond traditional channels to build profitable, long term brand loyalty. As a result, marketers are under ever more pressure to deliver “buzz”, sharable consumer experiences and sales through brand activations. This is no easy task given today’s distracted customer and the fundamental changes in behavior that we now have to adapt to in the post-COVID world. To succeed you need an integrated plan, agile process and tools to get closer to your consumers and stand out in a crowded marketplace.

During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Brand Experiences, Virtual and Real-Life Events, Sponsorships and Cause Marketing*. You’ll learn the core principles of each discipline and best practices for implementing an activation plan in your business.

This workshop is interactive, with ample exercises that will allow you to build skills and practice new approaches for your brand. You will work with others on case studies and group exercises and each module is packed with insightful examples.

Target Audience
This workshop is great for marketers at all levels who want to go beyond traditional marketing and who are looking for practical instruction on best practice brand activation.

Download the full benefits here


  • Introduction (10min)
  • Developing a Brand Activations Strategy (40min)
  • Experiential & Events Marketing (35min)
  • Break (10min)
  • Sponsorships and Cause Related Marketing (25min)
  • Promotions Marketing (25min)
  • Summary of Learnings (10min)



Instructors

trainer

Simon Bradley

Simon is a senior marketing leader and founder of Simon Bradley Marketing — a consultancy focused on helping marketing organizations solve their challenges by building long term loyalty through brand strategy, customer relationship management and digital engagement. He has extensive client-side experience with brands like Virgin Atlantic Airways, VisitBritain, the New York Knicks, The Radio City Rockettes and Madison Square Garden. At Virgin Atlantic, Simon led the airline’s U.S. marketing across twelve markets and was responsible for building the brand, e-commerce, B2B marketing and CRM. At The Madison Square Garden Company, he was responsible for marketing strategy and consumer engagement and worked across a broad portfolio of world class brands.

Simon has been based in the U.S. for the last ten years, but has also led marketing teams across the world including the U.K., Canada, Sweden, Denmark, Norway, Finland, Brazil and Mexico. In addition to working with a broad range of clients, he is also an Adjunct Professor at New York University and leads Master’s programs in Digital Marketing, Distribution in Travel and Hospitality and Customer Relationship Management.

Born and educated in the U.K., he graduated in History from Bristol University and followed this with Tourism Management and Chartered Institute of Marketing Graduate diplomas.