Build a Better Relationship with Your IHA - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

With more and more brands relying on their in-house agency (IHA), many marketers are asking themselves how they can optimize interactions with their in-house agency to streamline communication with creatives and project managers, achieve less time to market, and gain overall better workflow and process.

In this virtual workshop, marketers will discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA. We will discuss how to understand the roles and capabilities of an in-house agency in order to build strategic partnerships with marketers. As a result, you will be prepared to launch best practices for cross-functional collaboration, and learn solutions to drive better creative output, and optimize campaign production.

Expect to walk away from this session with pragmatic solutions to drive effectiveness of everyday creative requests and account logistics, while optimizing workflow between your marketing team and the internal agency.

Target Audience
Any marketer who is working with the in-house creative studio or agency. Marketing leads, Marketing managers, and requestors of the IHA who are responsible for working with multiple creative partners, want to better understand the role of their IHA, and develop a better internal process to execute great work.

Download the full benefits here

  • Introductions (1min)
  • Understanding How You Work with your IHA (25min)
  • Set Yourself Up for Success with the IHA (40min) 
  • Break (10min)
  • Timelines, Deadlines, Blurred Lines (45min)
  • Assessing Your Organization to Understand Your Marketing Needs (45min)



T. Alex Blum

Founding Partner, Blum Consulting Partners

Alex founded Blum Consulting Partners to support marketers with in-depth process analysis, process design, and production innovation. He has worked for the last ten years on enterprise level strategic initiatives for Fortune 500 clients. Alex has 30+ years’ experience in advertising and feature film production as a producer and award-winning production company owner, with an impressive resume of guest lectures, training, authoring, and speaking engagements.


Andrea B. Ruskin

Strategic Consultant / Partner, Blum Consulting Partners, Inc.

Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement marketing transformation and workflow that drives a more creative, effective, and strategic creative process. With over 25-year’s experience in advertising as an Executive Producer, Production Company Owner and former AICP National Vice Chairman, Andrea combines her production background with 11 years of brand consulting experience to create processes and working models that optimize the creative process. Andrea is also a member of the ANA Faculty and currently trains marketers on in-house agency optimization.