Briefing for Success - Virtual | School of Marketing | ANA

Briefing for Success - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

The interactive workshop includes exercises, examples and case studies. You’ll see best practices in common elements of a creative brief and hone your creative feedback technique through best practice tips.

You will discover what inspires and motivates creative people and what turns them off. This workshop will help you be a better client, whether you work with external and/or internal agencies, and whether you are new to the creative process or a seasoned professional who would like a refresher.

Target Audience

Marketers who want to learn creative brief best practices, and how to provide effective creative feedback and inspire creative teams.

Download the full benefits here

  • Setting the Stage (10min)
  • Elements of Effective Communication (45min)
  • Creative Brief Best Practices Part 1 (35min)
  • Break (5min)
  • Creative Brief Best Practices Part 2 (25min)
  • Evaluating Creative and Giving Feedback (50min)
  • Learning Reflection and Closing (10min)



Dina Shapiro

Dina Shapiro is the founder of Yorkville Consulting, a firm that provides clients with marketing capabilities training and helps them be world-class marketers by developing insightful brand strategies. Dina has worked inside Fortune 125 companies such as Citi and Alcoa, and top global agencies such as BBDO and JWT, at a 50/50 split throughout her career. She has experience across a wide range of industries, including financial services, corporate, retail, consumer packaged good, sports, travel & tourism, business-to-business, and industrials. She looks at a client’s business with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections. 

Dina is a member of the ANA Faculty, and she has received top industry awards such as two Gold Effies, Cannes Lion, and an Honorary Webby. She has judged the Effies twice. Dina holds an M.B.A. from Boston University and a B.A. in Economics from George Washington University.