Maximize Ad Production Spending

This event is over.

Working Agenda:

Day 1 (Monday, May 9^th) 8:00-8:30 am - Check in and Continental Breakfast

8:30 am - 5:00 pm (with a 15 minute morning and afternoon break and a 45 minute lunch break. Topics to be presented include:

Module	Content Summary
Overview of the Production Process & Roles & Responsibilities Throughout	Planning & Budgeting: Your #1 Cost-Saving Tool Preparing for Your Project: Understand bidding practices (competitive bids, firm bid vs. cost plus) Selecting a Director / Viewing Directors' Reels Awarding the Job Pre-Production Best Practices Casting Actors, Celebrities, Real People What Happens at the Shoot? When are you responsible for overages? Should you buy weather day insurance? Should you go offshore?
Cost Drivers & Strategies for Efficiencies	Bring costs under control by understanding a production's most significant cost drivers including off-shore production, digital vs. film, style of spot, talent, etc.
Talent: Managing Your Talent Payments: The Basics (Guest Speaker - TEAM Services)	Union vs. Non-Union Classifications of talent (OCP, extra, etc) Basics of SAG rules and talent management Understand talent in the "New Media" platforms Pick up valuable tips for reducing costs.
Post-Production: Finishing Your Spot (Guest Speaker: JR D'Alessandro from Creative Services)	Learn the best practices for the post-production process and the cost drivers in this area. What is the offline and online process? How do I read an AICE bid form?

Day 2 (Tuesday, May 10^th) 8:00-8:30 am - Continental Breakfast

8:30 am - 4:00 pm (with a 15 minute morning and afternoon break and a 45 minute lunch break. Topics to be presented include:

Print Production	Trends and best practices in art buying How can I leverage my print assets? Learn the cost drivers in print production and gain an understanding of what is included in the term "pre-press"
Case Study: Guidelines & Mandatories	Learn the best practices for developing and implementing production guidelines and mandatories
Ad Distribution & Storage	JR D'Alessandro from Creative Services will provide his expertise on understanding and implementing cost saving strategies for ad distribution and storage of assets.
Special Effects / Animation	Understand the process and why this is one area where costs can skyrocket out of control Learn about best practices for standardizing vfx bidding forms
Digital	How to standardize the bidding process, the SOW process and agency estimate templates.
Industry Trends	What are other advertisers doing and what innovative practices should be considered? Topics to include: o Integrated Production and Leveraging Creative o Decoupling o Preferred Partners o And more....

Instructors