Comprehensive CRM and Database Marketing (Two Day Workshop)

Seats are limited and confirmation of attendance will be required in advance of the session. Please note that this workshop lasts two days. 

Download the full benefits here

DAY 1

• Setting the Stage (15 min)
• CRM and Database Marketing: Overview (30 min)
• Strategies to Solve Key Business and Marketing Challenges (45 min)
• Break (15 min)
• What Marketers Need to Know About Their Database (90 min)
• Lunch (60 min)
• Break (15 min)
• Creating Winning Campaigns and Contact Strategies (60 min)
• Evaluating Campaign and Business Success (45 min)

DAY 2

• Mining the Database with Advanced Analytics (10 min)
• Understanding the Base Through Profiling (20 min)
• Identifying Segments Within the Database (60 min)
• Break (15 min) 
• Predictive Modeling to Enhance Targeted Marketing (120 min)
• Lunch (60 min)
• Using Association and Sequences to Optimize Bundles, Offers and Placement (20 min)
• Break (15 min)
• Leveraging Customer Lifetime Value to Drive Strategic Decisions (60 min)
• Putting it all Together (45 min)