End-to-End Digital Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop gives participants a proven way to map the many moving parts of traditional and digital marketing into a unified customer journey blueprint and actionable B2B marketing plan. Attendees will learn how to connect the core components of demand generation—including media, search, list/lead procurement, content, email nurture, MarTech/CRM, website experiences, action-oriented creative, and measurement—into a single integrated program their teams can understand, support, and execute.

Designed by CEO and award-winning marketing expert Harry Gold, the workshop helps senior marketers visualize a spend-to-sale strategy that brings cross-functional teams together, while also giving junior marketers practical insight into how different parts of the organization contribute to stronger marketing performance and ROI. Examples and case studies throughout the session highlight best practices participants can apply right away.

The session begins with instructor-led teaching and Q&A, then shifts into group exercises in which teams create their own customer journey blueprints and tactical marketing plans.

Who Is this Workshop for? 

This workshop is ideal for:

CMOs, VPs, and marketing ops professionals who are seeking to unify their approach to marketing under a single vision and improve ROI.
All marketing professionals (senior and junior levels) that want to become more confident and conversant in demand generation, lead generation, digital marketing, and marketing technology.
Brand, program, and product managers that need to fully leverage online channels to maximize their brand impact and revenue potential.

Download the full benefits here

• Welcome, Introduction & Overview (10 min)
• Digital Strategy Development (Planning, strategy, and tactics) (50 min)
• Break (10 min)
• Exercise (Customer Journey Mapping) (105 min)
• Closing (5 min)