Digital Metrics that Matter - Virtual | School of Marketing | ANA

Digital Metrics that Matter - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

The goal of this virtual workshop is to show you (and your team) how to make data driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process, from understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

Whether you’re an e-commerce company in the growth stage of your lifecycle or an established well-known brand, this workshop will help you navigate the noisy and confusing world of data so you can focus on the KPIs that will drive change across your company. This workshop helps you craft a simple process and structure for implementing a new data-driven mindset and process into your existing workflow. You’ll walk away with the right tools and resources to easily manage your data and metrics.

This engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.

Target Audience
This virtual workshop is for anyone who is involved in tracking the digital performance of their business. It’s a must-have workshop for teams that are looking to optimize their efforts and increase results through data-driven decisions. It can serve as a great introduction for those new to the world of performance metrics and a welcome refresher for seasoned professionals.

Download the full benefits here

  • Setting the Stage (15min)
  • How to Keep Score (45min)
  • How to Keep Score Exercise (20min)
  • Break (10min)
  • How to Find the Right Metric for Right Now (15min)
  • How to Impact Your KPIs (45min)
  • How to Build a Data-Driven Culture (15min)
  • Trends in Data & Digital Marketing (10min)
  • Closing (5min)


Start: Tuesday, November 26, 2024 at 2:00pm

End: Tuesday, November 26, 2024 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Nonmember
Digital Metrics that Matter - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Nonmember $399



Jim Huffman

Jim Huffman is the co-founder and CEO at GrowthHit, a consultancy he created to help companies better understand and implement best-practice principles of technical marketing and data-driven growth. Jim gained deep client-side experience working as a growth marketing mentor for the famous startup accelerator Techstars and he teaches growth marketing to professionals through General Assembly. Jim has grown companies that have been featured by WSJ, Forbes, TechCrunch and Wired. As VP of Marketing at VC-backed TheTake, he was the sole growth marketer and grew their user base from 0 to 100,000 members and 3 million pageviews in under 18 months. At UrbanDaddy, Jim contributed to the award-winning “The Next Move” mobile application and grew their e-commerce initiative to over $5 million in sales as Head of E-commerce Merchandising.

Jim also leverages his experience by working with startup founders and marketing professionals at Startup Week Seattle and General Assembly NYC. Jim earned his bachelor’s degree from University of Kansas where he serves as a mentor to marketing and business students. Today, Huffman is based in Seattle, Washington, and is an active member of the ANA, Techstars and General Assembly.