Defining a Brand Point of View That Connects with Consumers 101

Seats are limited and confirmation of attendance will be required in advance of the session.

This workshop is the first workshop in the “Effective Digital Brand Connection” two-part virtual workshop series designed to give you a broad exposure to all facets and levels of digital brand connection. To achieve mastery in this topic we encourage you to register for both workshops, however you may register for any workshop that best fits your needs.

Register below for Establishing an Effective Digital Brand Connection 101- Virtual (2:00 to 5:00 p.m. EDT, 7/22)

Click HERE to register for Establishing an Effective Digital Brand Connection 201- Virtual (2:00 to 5:00 p.m. EDT, 7/27)

Download the full benefits here

• Setting the Stage (10min)
• Establishing a Baseline to Inform Digital Connections with Consumers  (60min)
• Defining Your Brand’s Point of View (POV)  (75min)
• Applying Your Brand POV to Your Product (25min)
• Closing (5min)