The Strategic In-House Agency - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

ANA industry insight reveals that one of the key challenges in being a strategic in-house agency is confusion and overlap between the functions of project management and account management. To drive brand growth as an in-house agency, effective account management and collaboration with internal partners is key. Building stakeholder trust, communicating effectively, and establishing credibility by delivering quality work on strategy, on time, and on budget is the vital job of your Internal Account Management group. Ultimately, effective account management means all projects are aligned with brand marketing strategy and corporate business objectives.

In this workshop we will explore the fundamental differences between account management and project management and why each these roles are critical to successfully building trust and respect with internal partners.

You will understand the specific functions of the account manager vs the project manager and you will gain insight into business challenges that may be solved by developing the account management function within your in-house agency. Attendees can expect to walk away from this session with a clear understanding of what it takes to be a successful account manager, how that differs from the important role of project management in ensuring the successful execution of the project, and the importance of account management in driving stakeholder relationships and growth for the brand.

Target Audience
Growing in-house agencies and in-house agency personnel looking to re-define roles within the in-house agency. Project Managers and Account Managers that want to better understand how they can contribute to the overall success of the IHA.

Download the full benefits here

  • Welcome & Opening Remarks (10min)
  • Setting The Stage (20min)
  • Elements of Strategic Account Management (40min)
  • Break (5min)
  • Case Study (40min)
  • Break (5min)
  • Strategic Account Management Drives Successful Stakeholder Relationships (40min)
  • Closing (20min)


Start: Tuesday, November 24, 2020 at 2:00pm

End: Tuesday, November 24, 2020 at 5:00pm


Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
The Strategic In-House Agency - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $499 Nonmember $499



Andrea B. Ruskin

Strategic Partner / Principal, Blum Consulting Partners

Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement workflow that drives a more creative, effective, and strategic process.  With over 25-years experience in advertising as an Executive Producer, Production Company Owner and former AICP National Vice Chairman, Andrea combines her production background with 10 years of consulting experience to create processes and working models that optimize the creative process.