Integrated Marketing around the Decision Journey

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

 

Download the full benefits here


  • Set the Stage (30 min)
  • Enhance the Customer Experience Through the Customer Decision Journey (60 min)
  • Break (15 min)
  • Create Customer-Focused Campaigns Through Insight-Driven Personas (60 min)
  • Lunch (45 min)
  • Determine Decision Journey Stages by Understanding Customer Mindsets (60 min)
  • Strategically Choose Decision Journey Touch Points (60 min)
  • Break (15 min)
  • Engage Customers Through Relevant Decision Journey Messaging (60 min)
  • Action Plan (45 min)
  • Closing (15 min)

Instructors

trainer

Dina Shapiro

Founder and Principal
Yorkville Consulting

Dina Shapiro is an award-winning change management consultant, marketing trainer, and author of the book Change Management for Marketers. She uses her deep expertise across disciplines to design insight-driven strategies that are built for measurable adoption. Dina has led marketing and internal change for Citi, Alcoa, Truist, BBDO, and Fortune 500 clients of Yorkville Consulting. She blends the precision of change management with the persuasive power of marketing to create employee experiences that inform, inspire, and move people to act.

Dina teaches Brand Strategy, Digital Marketing, and Real World courses at New York University, where she has been an adjunct professor since 2015, and has six published LinkedIn Learning courses. She earned her MBA from Boston University and BA in Economics from George Washington University. Based in New York, Dina is a member of the Association of Change Management Professionals (ACMP), the Association for Talent Development (ATD), the American Marketing Association (AMA), and New York Women in Communications (NYWICI).