Integrated Marketing Around the Decision Journey - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to [email protected] with your name, email and phone number.

This virtual workshop helps you craft insight-driven customer decision journeys so you can develop customer-focused integrated campaigns.

The interactive workshop includes best practices, trends, insights, examples and case studies. You’ll learn best practices in common elements of a decision journey and how to develop relevant stages, touch points, and messaging to connect with customers at the moments that matter most.

Target Audience
Marketers who are new to the customer decision journey or looking to refresh their skills and those involved in campaign development, including customer insights/behaviors, touch points, and messaging.

This workshop is not relevant for those at an advanced experience journey map level and/or interested in elements outside of campaign development, such as price, distribution, product innovation, etc.

Download the full benefits here


  • Setting the Stage (10min)
  • Determine Decision Journey Stages by Understanding Customer Mindsets (50min)
  • Strategically Choose Decision Journey Touch Points – Part 1 (25min)
  • Break (10min)
  • Strategically Choose Decision Journey Touch Points – Part 2 (30min)
  • Engage Customers Through Relevant Decision Journey Messaging (45min)
  • Closing (10min)



Instructors

trainer

Dina Shapiro

Founder and Principal
Yorkville Consulting

Dina Shapiro is an award-winning change management consultant, marketing trainer, and author of the book Change Management for Marketers. She uses her deep expertise across disciplines to design insight-driven strategies that are built for measurable adoption. Dina has led marketing and internal change for Citi, Alcoa, Truist, BBDO, and Fortune 500 clients of Yorkville Consulting. She blends the precision of change management with the persuasive power of marketing to create employee experiences that inform, inspire, and move people to act.

Dina teaches Brand Strategy, Digital Marketing, and Real World courses at New York University, where she has been an adjunct professor since 2015, and has six published LinkedIn Learning courses. She earned her MBA from Boston University and BA in Economics from George Washington University. Based in New York, Dina is a member of the Association of Change Management Professionals (ACMP), the Association for Talent Development (ATD), the American Marketing Association (AMA), and New York Women in Communications (NYWICI).