An Introduction to Marketing Analytics - Virtual

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Seats are limited and confirmation of attendance will be required in advance of the session.

In today's data-driven landscape, marketers have more information than ever, but true competitive advantage comes from knowing how to turn that data into insight and action. This interactive workshop introduces participants to the core principles, tools, and techniques of marketing analytics for effective data-driven campaigns that achieve core business objectives.

Through real-world examples and hands-on exercises, attendees will learn how to define meaningful KPIs, select the right analytical approach for different business questions, and use data visualization and storytelling to communicate insights that drive decisions. The session explores practical applications of descriptive, diagnostic, predictive, and prescriptive analytics along with how modern tools and AI are transforming the way marketers measure and optimize performance.

By the end of the workshop, participants will be able to connect data to strategy, identify opportunities for growth and efficiency, and confidently use analytics to improve campaign performance, customer engagement, and ROI. Whether you're a marketer, analyst, or strategist, this session will help you move beyond reporting and start using analytics as a catalyst for smarter, faster, and more impactful marketing.

Who Is This Workshop For?
This workshop is ideal for marketing and analytics professionals looking to strengthen their data-driven decision-making skills, including:

  • Junior to Mid-Level Marketers seeking to improve campaign performance with data insights
  • Marketing Managers and Strategists responsible for setting KPIs and optimizing spending
  • Senior Marketing Leaders looking to drive business impact through analytics-enabled decision making

Download the full benefits here


  • Setting the Stage (10min)
  • Foundation of Marketing Analytics (40min)
  • Data Ecosystem (25min)
  • Analytical Techniques (35min)
  • Break (5min)
  • Tools (20min)
  • Bringing It All Together (35min)
  • Closing (10min)



Instructors

trainer

Steve Moynihan

President, Moynihan Sales & Marketing Solutions

Steve is the President of Moynihan Sales & Marketing Solutions, a consulting practice specializing in helping early-stage advertising and marketing technology companies with sales strategy, go-to-market planning, and frontline sales. His area of focus is on the data space, working with several solution providers that address different aspects of consumer data collection and activation.

Steve’s diverse background in sales, marketing strategy, consulting, and ad agency experience has given him a unique 360-degree view of the advertising and marketing eco-system. He’s had direct involvement with many areas, including media planning/buying, mobile, content marketing, data, and e-commerce.

Steve earned his B.S. in advertising from Southern Methodist University and currently resides near Tampa, FL.