Multicultural Marketing – Making the Budget Work Effectively - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Brands with budget constraints can sometimes feel lost when it comes to effective multicultural marketing, missing out on key connection opportunities with their audiences.

Multicultural marketing is not a one-size fits all approach. Age, Race, Background and interest all play a role in communicating with your target audience. For many brands, a multicultural marketing budget is integral to a brand’s overall marketing budget. Yet for others, multicultural budgets are just a fraction of general market budgets or non-existent.

Multicultural marketing in the face of budget constraints is still possible. Through exercises, case studies, and market research, this workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget. We will explore what multicultural marketing is and how research, defined objectives, and target audience detail can be better employed for effective multicultural marketing. Research is the marketer’s friend, and by doing it, you can narrow your audience and in turn focus your budget and spend wisely. We will also look at common multicultural marketing misconceptions, where PR fits in the mix, and assess different media platforms for target audience effectiveness.

Who is this workshop for?

• Small to mid-sized brands looking to maximize their multicultural efforts within limited budgets.
• Marketing professionals within ad agencies or in corporations that want to learn more about multicultural marketing and how to incorporate it into the overall marketing plan.
• Professionals within the general market that are managing marketing budgets for brands of all sizes.
• Company owners that need to reach a specific viable audience with their message about their product/service and feel that they are not doing so currently.

Download the full benefits here

• Setting the Stage (5min)
• Multicultural is Not One Size Fits All (20min)
• What’s in a Brand? (30min)
• Research, Research, Research (20min)
• Objectives & Target  (20min)
• Break (10min)
• Multicultural Budgets & the Necessary Touchpoints(60min)
• PR – Does it Require a Budget Line & How it Helps  (10min)
• Wrap-up: Myths & Truths (5min)
• Closing Remarks (5min)