Media Strategy
This event is over.
The agenda for this workshop includes the following topics:
The Media Planning Process and Inputs needed for effective planning
- Target audience development (mindset targeting)
- Elements of a media plan
- Characteristics of different media channels
Digital Media Discussion
- Measurement
- Types of digital media
Integrated Media Planning
Planning and buying philosophies
Tactical media planning
- Criteria for vehicle selection
Evaluation and measurement
- Establishing communication goals
- ROI/Media Mix Modeling
Effective partner management
30 minute media plan