Marketing in Turbulent Times - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Now more than ever, marketers need to be equipped to act nimbly in the face of uncertainty. Be it a global recession, inflation, a pandemic, social and political unrest, a terror incident, extreme weather events, the world is a turbulent place that demands preparedness and flexibility in order to rise above challenges and convert chaos into opportunity.

In this half day virtual workshop, participants will work through a 6-step framework for marketing effectively through turbulent times. Based on experience leading global marketing teams through previous crisis moments, the workshop facilitator will equip participants to succeed in the face of uncertainty.

Participants will learn what makes a brand resilient through turbulence and change. We will look at how to put effective listening tools in place and gather feedback from touchpoints in order to maintain empathy and authenticity in branded communications. Driving sales in the right way is more important than ever, and there are smart ways that this can be done while maintaining brand love. Participants will also gain understanding of the types of marketing approaches and how to respond appropriately to shifts in sentiment and behavior to ensure that your brand retains loyalists and thrives into the future.

Lastly, participants will be shown how to ensure they are taking the critical steps NOW that will save time and money in the long-term, and future-proof your marketing to ensure brand success long after the uncertainty has passed.

Target Audience
This workshop is suitable for:

  • Marketers of all level who are responsible for marketing planning and campaign execution
  • Brand marketers with a responsibility for brand health and reputation management
  • People in communication roles working in front line channels such as social media and PR

Download the full benefits here

 

  • ANA Welcome & Workshop Introduction (10 min)
  • Brand resilience in turbulent times (40 min)
  • The dynamics of a global/regional crisis event (25 min)
  • Break (10 min)
  • Best practices in brand response (35 min)
  • How to be ready for a global/regional crisis event (35 min)
  • Summary of learnings and close (15 min)

Instructors

trainer

Simon Bradley

Founder, Simon Bradley Marketing

Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training. 


His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.


Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.