3 Steps to Marketing Planning Success - Virtual 1-Hr Micro

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

In today’s ever-evolving business landscape, the role of marketing stands at the forefront of organizational success. Yet aligning across the various business objectives and working silos facing the marketing organization can prove challenging without a clear plan or process. Marketers that can deploy a proven planning process stand to be much more effective drivers of business value, communicating the key objectives and milestones of successful initiatives and achieving brand lift and growth.

This 60-minute micro workshop will give you a snapshot into the key factors needed to develop a marketing plan that drives value for your organization. Through the use of real-life examples, well-established marketing frameworks, and hands-on exercises, you will learn some of the key fundamentals in building a marketing plan.

As the workshop concludes, a summary of key learnings will be shared, followed by a group exercise to distill takeaways from the session. The workshop wraps up with a discussion on next steps, empowering participants to apply their newfound knowledge to elevate their marketing strategies in an ever-changing business landscape

For those who want to dig deeper on this topic, a companion Full Day training can be brought in-house using your member benefit. Email [email protected] for details.

Target Audience
This micro workshop is ideal for marketers that are responsible for creating a marketing plan. It is particularly useful for marketers that do not have an existing planning framework or process.

Download the full benefits here


  • Welcome, Introduction & Overview (5min)
  • Step 1: Understanding Your Audience (15min)
  • Step 2: Build an Integrated Plan (15min)
  • Step 3: Measure Success (15min)
  • Summary & Q&A (10min)



Instructors

trainer

Simon Bradley

Founder, Simon Bradley Marketing

Simon Bradley is a senior marketing leader and the founder of Simon Bradley Marketing, a consultancy providing practical support and project-based expertise to marketing organizations of all shapes and sizes. With over 25 years of experience in international marketing across B2C and B2B, Simon specializes in bridging the gap between high-level strategy and hands-on execution through bespoke consulting and training. 


His background includes extensive client-side experience with organizations such as Virgin Atlantic Airways, VisitBritain, and The Madison Square Garden Company. During his tenure at Virgin Atlantic, Simon led U.S. marketing across twelve markets, with oversight of the brand’s e-commerce, B2B marketing, and CRM functions. At Madison Square Garden, he was responsible for marketing strategy and consumer engagement across a diverse portfolio, including the New York Knicks, the Radio City Rockettes, and the arena itself.


Simon’s career has a significant global footprint; he has led marketing teams across the U.K., Canada, Scandinavia, Brazil, and Mexico. Alongside his consultancy work, he is an Adjunct Professor at New York University, where he leads Master’s programs in Digital Marketing and Integrated Marketing.
Originally from the U.K., Simon holds a degree in History from Bristol University, complemented by post-graduate diplomas in Tourism Management and from the Chartered Institute of Marketing.