Reaching Your Audience in a Post-Cookie World - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Once the mainstay for digital marketing, third-party cookies are on the way out. Brands need to know how to maintain relevant messaging and targeting in this new world, or risk losing their audience share.

The digital advertising industry is going through one of its most transformative times ever. Browsers have begun to phase out cookie usage for personalization, and regulators around the world are taking steps to ensure consumer privacy and acceptance with data collection and sharing. Marketers need to adjust to ensure their messages continue to reach the right people at the right time with the right personalization and effectiveness.

This virtual workshop will explain how and why we as an industry got to this point, weigh the strategic options going forward, and empower marketers to improve their Tech, Targets, and Talent for proper adjusting in this new post-cookie world.

Target Audience
This workshop is suitable for those concerned with the impacts of changes in personalization and privacy legislation on their marketing spend and measurement/attribution, including but not limited to:

  • Roles with responsibility for media spend
  • Roles focused on marketing data and analytics or measurement & attribution
  • Roles focused on customer data
  • Marketing/Advertising and e-commerce professionals
  • Media strategy and execution
  • Legal, Finance, and C-suite execs

Download the full benefits here


  • Setting the Stage (15min)
  • What is Identity and Why Should Your Care (35min)
  • Understanding Today's Marketplace (35min)
  • Exercise: Are You Prepared (15min)
  • Break  (15min)
  • The Relationship Between Identity and Attribution & Measurement (15min)
  • Marketer Options: Buy/Build/Partner (35min)
  • The 5 Stages of Managing Your Marketer Identity  (25min)
  • Exercise: What's a Marketer to do? (20min)
  • Closing, Q&A (10min)



when

Start: Tuesday, June 13, 2023 at 2:00pm

End: Tuesday, June 13, 2023 at 5:00pm

WHERE

Virtual Workshop (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Reaching Your Audience in a Post-Cookie World - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $399 Nonmember $399

Instructors

trainer

Kevin Bauer

Kevin Bauer is the Data and Identity Strategy Lead for Prohaska Consulting in North America. He helps brands build and align marketing, data, and technology strategies to get the most from today’s landscape of modern consumer expectations. He is also an expert in, Ecommerce, buy and sell-side operations, MarTech/AdTech, media and customer engagement strategy as well as ROI analysis.


Kevin brings over 20 years of experience in sales and marketing from a wide range of digital properties across both the US and Europe. At each stop in his career, he has driven strategy with innovation. Kevin has also served as an advisor on a number of boards and companies who are looking to make the right moves in a privacy-by-design, cookie-less digital environment.


Kevin lives in suburban Minneapolis. He is an avid carpenter, fly fisherman, and of course, a Star Wars aficionado.