Strategic Customer-Centric Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for customer value creation are being missed.

Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation.

This interactive virtual workshop focuses on key marketing responsibilities that ensure an organization becomes and remains “customer focused.” Customer-centric marketing is presented as a strategic imperative, not a trend. This workshop teaches effective approaches to implement a “best practice” strategic marketing framework to enable powerful customer-centric marketing that drives customer value.

 Who is this workshop for?

  • Marketers responsible for developing, shaping, and maintaining the organization’s strategic direction
  • Mid-level Manager, Director-level Marketers and Brand Marketers who aspire to become more customer-focused
  • Researchers or Customer Insight leads looking to understand more effective ways to identify, understand, and analyze target audiences and make strategic choices about them
  • Other roles directly supporting/interacting with Marketing, including Market Research, Sales, Public Relations, Communications, Customer Service, and internal/external Agency leadership

Download the full benefits here

 

  • Setting the Stage (10 min)
  • Effective Customer-Centric Marketing Strategy (50 min)
  • Strategic Segmentation: Target Definition and Benefit Communication (50 min)
  • Break (10 min)
  • Customer Centricity Business Impact (50 min)
  • Closing (10 min)

when

Start: Tuesday, January 4, 2022 at 2:00pm

End: Tuesday, January 4, 2022 at 5:00pm

WHERE

Virtual Workshop

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Strategic Customer-Centric Marketing - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $499 Nonmember $499

Instructors

trainer

Mary Czarnecki

Mary Czarnecki is a co-founder of MAC Marketing Partners, the customer-centric marketing agency for market-leading brands. Mary has 20 years of experience driving revenue and customer impact growth for Fortune 100 companies and is no stranger to the "virtual environment," having delivered consulting and training services "remotely" since 2015. She is a regular advisor to market-leading brand teams and in addition to her work with MAC Marketing Partners, she applies her expertise in brand building and social media strategy to develop personal brand platforms for high-impact female entrepreneurs and executives to accelerate both career and business success.

Mary has been acknowledged as a top instructor for the ANA’s School of Marketing and has developed several online courses for business leaders and entrepreneurs. She also leads live virtual group coaching programs for executives and entrepreneurs on topics such as virtual leadership, brand development, and online business growth.

Mary received her M.B.A. and M.E.M. from Yale University and B.A. from Princeton University.