Strategic Customer Centric Marketing | School of Marketing | ANA

Strategic Customer Centric Marketing

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

 

Download the full benefits here


  • Setting the stage (30 min)
  • What is Marketing Strategy (30 min)
  • The Biggest Marketing Strategy Challenges (30 min)
  • Break (15 min)
  • Getting to Know Your WHO (Target Customer) (15 min)
  • Getting to Know Your WHO (Exercise) (45 min)
  • Getting to the Right WHAT (The Message) (15 min)
  • Getting to the Right WHAT (Exercise) (30 min)
  • Lunch (30 min)
  • HOW To Best Bring Your WHAT to Your WHO (Getting to the Right Channel Mix) (30 min)
  • Putting It All Together: WHO WHAT HOW (90 min)
  • Break (15 min)
  • Applying Who What How to Briefs (15 min)
  • Applying Who What How to Briefs (Exercise) (70 min)
  • Learning Reflection (15 min)
  • Closing (15 min)



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