Strategic Customer-Centric Marketing - Virtual

Seats are limited and confirmation of attendance will be required in advance of the session.

Unfortunately for many companies today, marketing with a customer-centric approach is not the norm. In many instances important marketing decisions are being made without key customer-centric knowledge and opportunities for customer value creation are being missed.

Conversely, customer-centric companies make business and marketing decisions that support the creation of customer value. These decisions are made possible by knowing the right insights to use, how to source them, and how to activate insights in order to make business and marketing decisions that are focused on customer value creation.

This interactive virtual workshop focuses on key marketing responsibilities that ensure an organization becomes and remains “customer focused.” Customer-centric marketing is presented as a strategic imperative, not a trend. This workshop teaches effective approaches to implement a “best practice” strategic marketing framework to enable powerful customer-centric marketing that drives customer value.

 Who is this workshop for?

  • Marketers responsible for developing, shaping, and maintaining the organization’s strategic direction
  • Mid-level Manager, Director-level Marketers and Brand Marketers who aspire to become more customer-focused
  • Researchers or Customer Insight leads looking to understand more effective ways to identify, understand, and analyze target audiences and make strategic choices about them
  • Other roles directly supporting/interacting with Marketing, including Market Research, Sales, Public Relations, Communications, Customer Service, and internal/external Agency leadership

Download the full benefits here


  • ANA Welcome (10min)
  • Setting The Stage (10min)
  • Effective Customer-Centric Marketing Strategy (50min)
  • Strategic Segmentation: Target Definition and Benefit Communication (50min)
  • BREAK (10min)
  • Customer Centricity (50min)
  • Closing (10min)




when

Start: Tuesday, May 12, 2020 at 2:00pm

End: Tuesday, May 12, 2020 at 5:00pm

WHERE

Virtual Workshop

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Strategic Customer-Centric Marketing - Virtual Client-Side Tier $0 Platinum Tier $0 Gold Tier $199 Silver Tier $299 Individual $499 Nonmember $499

Instructors

trainer

Mary Czarnecki

Director of Strategic Development, N3

Mary Czarnecki is a marketing and business strategist with 20 years’ experience in brand management, marketing strategy and business development with companies such as WebMD and Johnson & Johnson. Today, Mary works with companies and entrepreneurs to develop insight-driven, innovative sales & marketing solutions to drive both profit growth and customer impact. Mary specializes in brand positioning, audience insight development, social media marketing and sales funnel strategy.

In addition to her coaching and training business, Mary is currently the Director of Strategic Development at N3 where she develops strategic insights, business recommendations and campaign strategy for N3’s top tier clients including Google, IBM, Microsoft, and others. Mary was previously the Director of Strategic Account Development with WebMD where she delivered innovative online marketing campaigns for some of WebMD’s largest clients, including Clorox, Target, and Walmart.

Mary is a Princeton University graduate, with a Bachelor’s degree in Ecology and Evolutionary Biology. She received her M.B.A. from the Yale School of Management and her Master of Environmental Management from the Yale School of Forestry and Environmental Studies.