The Strategic In-House Agency

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to zmorse@ana.net with your name, email and phone number. 

 

Download the full benefits here


  • Setting the stage (15 min)
  • Introduction (10 min)
  • Pros and Cons of Account Managers vs Project Managers (45 min)
  • Case Study: Beware of Hybrid Roles (30 min)
  • Break (15 min)
  • Creative Exercise: Understanding Roles and Responsibilities (30 min)
  • How Account Management Drives Internal Agency Growth (45 min)
  • Creative Exercise: How to Develop a Creative Brief (30 min)
  • Closing (15 min)



Instructors

trainer

Andrea B. Ruskin

Strategic Partner / Principal, Blum Consulting Partners

Andrea is a Strategic Consultant and Partner at Blum Consulting Partners who works with marketers to implement workflow that drives a more creative, effective, and strategic process.  With over 25-years experience in advertising as an Executive Producer, Production Company Owner and former AICP National Vice Chairman, Andrea combines her production background with 10 years of consulting experience to create processes and working models that optimize the creative process.


trainer

T. Alex Blum

Founding Partner, Blum Consulting Partners

Alex founded Blum Consulting Partners to support marketers with in-depth process analysis, process design, and production innovation. He has worked for the last ten years on enterprise level strategic initiatives for Fortune 500 clients. Alex has 30+ years’ experience in advertising and feature film production as a producer and award-winning production company owner, with an impressive resume of guest lectures, training, authoring, and speaking engagements.