SEO for Everyone - Virtual

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Do all your team members and content developers know how to apply SEO best practices to the work they do every day? Are their efforts ensuring the search engines’ algorithms know what your company and brand are about? Does your team really know the critical terms they need to target in the content they develop and how to utilize those terms across your site and earned media?

In today’s digital age, where visibility is paramount, it is crucial to recognize the importance of SEO and the need to integrate it seamlessly into the content development process. This training is to help the enterprise develop search-centric content strategies and weave SEO best practices into the content their teams produce every day. It puts the “whole village” in the SEO driver’s seat and gets your content noticed, whether on your site, in social media, in video, or on other media properties.

In this session, your team will learn the SEO best practices they need to be successful content strategists, developers, and marketers in the age of instant information. This workshop will be extremely valuable to copywriters, web developers, PR professionals, social media marketers, community and support staff, general marketers, and anyone interested in ensuring their content ranks well in Google, Yahoo!, Bing, and other search engines worldwide.

Target Audience

  • Marketing ops professionals and/or executives who are seeking to unify their organization’s approach to SEO, content development, and digital marketing to improve coordination and ROI.
  • Junior and senior content development professionals, including copywriters, web developers, content strategists and developers, PR professionals, social media managers, video producers – anyone who creates content and wants to make sure it gets found and consumed.

Download the full benefits here


  • Setting the Stage (5 min)
  • Lecture and Setup I - Visualizing the Customer Journey & Target Personas and Establishing a Benchmark (40 min)
  • Break (5 min)
  • Lecture and Setup II - Content Development Planning & ROI (35 min)
  • Break (5 min)
  • Developing Unified Content Strategy and Plan (85 min)
  • Closing (5 min)



Instructors

trainer

Harry J. Gold

Chief Strategy Officer

Lightspeed GTM

Harry is the Chief Strategy Officer at Lightspeed GTM, a consultancy that helps companies document their go-to-market plans and align their teams around those plans. Prior to founding Lightspeed GTM, Harry was the founder and CEO of Overdrive Interactive, an award-winning digital marketing firm in Boston, Massachusetts, focused on serving global enterprise clients. Harry has spent his career helping companies open and widen their digital marketing channels so they can thrive and grow in today’s digital-first world. His client experience covers both B2B and B2C and includes IBM, Dow Jones, Dell, Lenovo, Bright Horizons, Salesforce, AIG, Harley-Davidson, Fidelity, Citibank, PetSmart, and many other ROI driven organizations. He has also served as chair of the Marketing Technology Summit and was named the New England Direct Marketer of the Year by the New England Direct Marketing Association.