Taming the Approval Process - Virtual 2-Hr Burst

Seats are limited and confirmation of attendance will be required in advance of the session.
If you’re like most organizations, your approval process is arbitrary and out of control. It’s costing you tens of thousands of dollars in needless revisions. It’s taking a toll on morale and sapping the energy of your best team members. It’s causing your best work to not get out to your customers. It involves delays, revisions and includes people who do not need to see the work. It’s the reason Eric Schmidt says that all ideas are approved by H.I.P.P.O.’s which was his acronym for the Highest Paid Person’s Opinion.
Taming Your Approval Process Burst is a shortened version of the half-day onsite. We will diagram the company / agency / freelance / supplier / management approval chain and provide tips and strategies you can use to get things under control.
In this workshop, you will learn key strategies that enable:
- Improvements to the approval process that you can implement immediately – and on your own
- Strategies that will minimize frustrations for your team
- Strategies your department can use to reduce delays
- Company-wide strategies to minimize costly revisions
Every tip can simplify the process, shorten your schedule and save you money. One ANA member told us just one of these hacks saved nearly $2 million (!) in revision costs year over year. It’s a session that could put hundreds of hours back in your work schedule and thousands of dollars back in your coffers.
Who Is This Workshop For?
Anyone in your marketing organization responsible for approvals.
Download the full benefits here
- PRE-WORKSHOP Assignment (Individually done)
- Level the Playing Field (15min)
- Diagramming Your Approval Process (15min)
- Personal Tools (15min)
- Team Tools (15min)
- Department Tools (15min)
- Organization Tools (15min)
- AI Tools (15min)
- Closing (15min)
when
Start: Tuesday, September 29, 2026 at 2:00pm
End: Tuesday, September 29, 2026 at 4:00pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Taming the Approval Process - Virtual 2-Hr Burst | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $99 | Silver Tier $199 | Nonmember $299 | ||||
Instructors
Steve Lance
Creative Director and AI Coach
PS Insights
Three-time Emmy Award winner Steve Lance has created enduring campaigns and brand platforms, including Shark Week (The Discovery Channel), The More You Know (NBC), and “Othello: A Minute to Learn, a Lifetime to Master.” As Creative Director and AI Coach at PS Insights, he helps organizations strengthen messaging, respond to market disruption, and improve how marketers and creative teams work together.
Lance has been recognized for his work as creative director at NBC and executive copywriter for TLC, Animal Planet, History Channel, National Geographic, and PBS. As a marketing and advertising leader, he has developed campaigns for SONY, Crest, Citizen Watch, JIF, Post Consumer Brands, Verizon, Bell Atlantic, and Hyperion Solutions. His work has won Aurora Awards, Telly Awards, and MARC Awards. Lance has yet to win a Cannes Lion, but there’s still time.
An ANA faculty member and AI coach, Lance co-authored The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough! He also serves as board chairperson at Share The Care (ShareTheCare.org) and volunteers with Habitat for Humanity.
