Write For Work: 3 Steps to Faster, Clearer and Better Communications - Virtual 1-Hr Micro

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Seats are limited and confirmation of attendance will be required in advance of the session.

Welcome to the first five-generation workplace. A workplace where no two generations write in the same style. Where 30% of your team members learned English as their second language. Where even the platform of choice – phone/email/texting/Zoom/Slack – is different for everyone. Where senior management demands “proper” English…whatever that is. How do you make sure your writing is clear for everyone?

Your writing should target the “sweet spot”: Simple, clear, and direct writing that avoids fancy words or cute abbreviations. 

In this fast-paced, one-hour workshop, we’ll give you simple yet effective tools to sharpen your writing and let your authentic voice shine through. If you’re using a chatbot or Learning Language Model (LLM) assistant to co-write or edit your writing, we’ll give you some prompt tips as well.

This Micro-Workshop is a boot camp to deliver maximum benefit in a minimum amount of time. How much value can you get? As much as you’re willing to put in. If you choose to participate, there is a small amount (no more than ten minutes) of preparation you need to do beforehand. You’ll see the results in all of your writing. Immediately.

Target Audience
Everyone in your marketing group — from the actual writers to your marketers, strategists, and senior management — needs to understand and will benefit from learning how to write to each of your stakeholders in the best possible way. 

Download the full benefits here


  • Welcome, Introduction & Overview (5min)
  • Opening (5min)
  • Step 1: Audience, Message, Meaning (15min)
  • Step 2: Edit & Save (15min)
  • Step 3: Review, Open & Polish (15min)
  • Summary & Activation (5min)



Instructors

trainer

Steve Lance

Creative Director and AI Coach

PS Insights

Three-time Emmy Award winner Steve Lance has created enduring campaigns and brand platforms, including Shark Week (The Discovery Channel), The More You Know (NBC), and “Othello: A Minute to Learn, a Lifetime to Master.” As Creative Director and AI Coach at PS Insights, he helps organizations strengthen messaging, respond to market disruption, and improve how marketers and creative teams work together.

Lance has been recognized for his work as creative director at NBC and executive copywriter for TLC, Animal Planet, History Channel, National Geographic, and PBS. As a marketing and advertising leader, he has developed campaigns for SONY, Crest, Citizen Watch, JIF, Post Consumer Brands, Verizon, Bell Atlantic, and Hyperion Solutions. His work has won Aurora Awards, Telly Awards, and MARC Awards. Lance has yet to win a Cannes Lion, but there’s still time.

An ANA faculty member and AI coach, Lance co-authored The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough! He also serves as board chairperson at Share The Care (ShareTheCare.org) and volunteers with Habitat for Humanity.