Creative Development
This event is over.
DAY ONE - 8:00am - 5: 00pm
- Continental Breakfast & Registration - 8:00am - 8:30am
- Introductions, Creative Strategy, Group Exercise
- Break - 10:15am - 10:30am
- Creative Strategy (cont)
- Lunch - 12:00pm - 1:00pm
- Basic Elements of Effective Advertising - Group Exercise
- What Makes A Campaign
- Break - 3:15pm - 3:30pm
- Evaluation & Feedback to Agency
- More Effective Print - Group Exercise
DAY TWO - 8:30am - 5: 00pm
- Continental Breakfast - 8:00am - 8:30am
- More Effective Television
- Break - 10:15am - 10:30am
- Radio
- Out-of-Home
- Working Lunch - 12:00pm - 1:00pm
- Strategic & Creative Assignment: Airline Case Study
- Break - 3:15pm - 3:30pm
- Groups Present Strategies & Creative
- Final wrap-up