Media Strategy
This event is over.
Day One
The Media Planning Process and Inputs Needed for Effective Planning
- Target Audience Development (mindset targeting)
- Elements of a media plan
- Characteristics of different media channels
- Digital Media Discussion
- Measurement
- Targeting
- Types of Digital Media
- Hispanic Media Overview
- Integrated Media Planning
Day two
- Planning and Buying Philosophies
- Tactical Media Planning
- Criteria for vehicle selection
- Evaluation and Measurement
- Measurement trends
- Establishing communication goals
- ROI/Media Mix Modeling
- Effective Partner Management
- Working with multiple agencies
- 30 Minute Media Plan