All MKC Content
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Just Because You Can, Doesn’t Mean You Should: Ethical and Legal Considerations as We Embrace the Use of AI Within Marketing
Conference Session Videos April 10, 2024From government halls to business boardrooms, learn how artificial intelligence is creating conversations in privacy, legal, and marketing practices.
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Session Videos April 10, 2024In this video, Joe Rivas, head of Brand, Creative and Content at IBM, discussed how IBM is reinventing work for its clients, and own marketing transformation.
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Making AI Real: How IBM Is Using Generative AI Assistants and Tools to Transform Marketing
Conference Highlights April 10, 2024Data management is key to realizing AI’s potential as a content creation tool.
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Market Entry Remains a Challenge to Global Growth
Industry Insights April 10, 2024Navigating the complexities of global market entry represents a significant challenge for business leaders striving to expand their companies' reach and accelerate new growth. The intricacies of international markets, from cultural nuances to regulatory frameworks, often present formidable hurdles. Moreover, the demands of aligning resources and adapting products, services, messaging, and communications can feel overwhelming.
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Meta Advocates for Open-Source AI Models
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Meta made an appeal for an open-source approach to developing AI models.
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More People Embrace Branded Social Efforts When They Avoid Activist Language
Podcast Clips April 10, 2024Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on Beyond Profit.
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Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True
Industry Insights April 10, 2024MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.
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Some AI Use Cases from Razorfish
Event Recaps April 10, 2024During a session at the ANA’s 2024 AI for Marketers Conference, Razorfish CEO Josh Campo shared several examples of AI in action in the marketing industry.
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The Marketing and PR Nexus: Breaking Down the Silos
POVs April 10, 2024PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
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The State of AI for Marketing and Business
Conference Session Videos April 10, 2024AI is creating boundless opportunities while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. In this video, explore what's possible with Paul Roetzer, a leading AI author, entrepreneur, and speaker. Learn what matters now to businesses, and consider what may come next.
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The State of AI for Marketing and Business
Event Recaps April 10, 2024AI is creating boundless opportunities while sowing chaos and uncertainty in society. And this is the least capable AI we will ever know. In this session, explore what's possible with Paul Roetzer, a leading AI author, entrepreneur, and speaker. Learn what matters now to businesses, and consider what may come next.
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A Cure for Purpose Paralysis
Beyond Profit Podcast April 9, 2024In this episode of Beyond Profit, Peter Bardell, cofounder of Revolt, joins host Ken Beaulieu to discuss the company's purpose research in detail. One finding is that using more “centrist” language in marketing and advertising, as opposed to left- or right-leaning language, can make a positive difference.
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A Brief Look at the State of Our Industry and AI’s Emerging Role Within It
Conference Session Videos April 9, 2024In this video, ANA CEO Bob Liodice discussed the impact of AI on the marketing industry.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Session Videos April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. In this video, ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Conference Highlights April 9, 2024Powering human progress is the guiding force behind ETS’ enterprise-wide use of AI.
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AI Across the Enterprise: Leveraging AI in Product, Research, and Strategy
Event Recaps April 9, 2024No industry is immune to the impacts of AI — embracing it is the only choice we have. ETS’s Global Chief Marketing and Innovation Officer Michelle Froah discussed how the education and workforce organization is leading from the front and working with AI across the enterprise.
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Brand and Sustainability: The Planet, People, and Society
ASK Answers April 9, 2024How are brands embracing and promoting sustainability?
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Bringing Story Back: How AI Augments Human Creativity
Event Recaps April 9, 2024Learn how to master the art and science of storytelling by building effective creative through AI-powered solutions. Also, hear about how multimodal AI models like Gemini will inspire and impact business efficiencies and workflows.
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Clearing the FTC Hurdles: Focusing on Dark Patterns, Junk Fees, and Negative Options
Webinar Rewinds April 9, 2024Partner Daniel Kaufman and Associate Jack Ferry from the BakerHostetler Advertising, Marketing, and Digital Media team delved into FTC issues that have been front of mind — dark patterns, junk fees, and negative options.
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Flexible Staffing at In-House Agencies, by the Numbers
Money Slides April 9, 2024Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.
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