All MKC Content
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Content at the Speed of Conversation
Event Recaps April 18, 2024In this session, find out how innovative brands are leveraging AI generated trending topics and conversations in real-time to deliver creative and content in the context of NOW to help drive from insight to idea to influencer within 72 hours using Gen AI-assisted tools.
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CTV Ad Innovation Will Need to Overcome Cultural Roadblocks
Industry Insights April 18, 2024CTV represents the convergence of programmatic and linear TV professionals. To drive adoption, the industry will need to navigate those cultural differences. Here are some of the cultural roadblocks to CTV innovation.
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How the San Diego Rescue Mission Used AI to Reveal Humanity
REGGIE Awards April 18, 2024The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.
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Smoothie King Reinvented Itself and Conquered Fast Food
REGGIE Awards April 18, 2024Smoothie King improved business and broke through amongst fast food by expanding beyond elite athletes to include anyone on a health journey, positioning its products as meals, and showing how they pack more power into every cup/bowl to help people achieve their health goals rather than deviate from them.
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Smoothie King’s Novel Approach to Launching a New Drink
REGGIE Awards April 18, 2024Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.
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The Basics of Connected Analytics Ecosystems
Event Recaps April 18, 2024Acxiom addressed the requirements and benefits of a connected analytics ecosystem, noting that such platforms are especially critical for consumer-focused organizations, organizations undertaking both digital and non-digital marketing campaigns, and companies in regulated industries.
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Unleashing Creativity: A Roadmap for A.I. Integration in Advertising Production
Event Recaps April 18, 2024In this session, Garrett DeLorm, director of production at Camp + King, discussed a comprehensive guide to navigating and leveraging the growing realm of A.I. solutions.
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How Marketers Tame the Data Beast
Champions of Growth Podcast April 17, 2024Claravine's Chris Comstock joins host Matthew Schwartz to discuss how marketers bolster their data standards, why embracing failure is underrated in the battle to tame the data beast, and what the pending demise of third-party cookies means for brand advertisers and consumer engagement.
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Anytime Fitness Generated Big-Game-Size Buzz Without a Super Bowl Ad
REGGIE Awards April 17, 2024Anytime Fitness couldn’t afford to buy a $7 million Super Bowl ad, so the brand subverted conventions by hijacking the Super Bowl without an ad, turning the Big Game into a big game of bingo. The effort significantly surpassed all internal goals, tangibly built the brand, and contributed to increased revenue.
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Blaze Pizza Leverages Data to Shape Loyalty Offers
REGGIE Awards April 17, 2024Blaze Pizza needed to boost August sales by 8 to 10 percent. The solution involved a segmented "month of offers" for loyalty members, leveraging the loyalty management platform’s segments and communicating via email and push. The effort’s data-driven strategies led to a 15 percent sales lift, surpassing the goal.
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Breaking Through to Gen Z
Event Recaps April 17, 2024How do you connect with one of the most difficult audiences to reach with a message they don't want to hear? Elizabeth Kenny of Truth Initiative shared how to target a hard-to-convince audience with a not-to-be-ignored message.
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Coke’s AI Gives Festival-Goers Their Own Customized Music Videos
REGGIE Awards April 17, 2024Leveraging AI, Coca-Cola transported music festival attendees to a virtual Coke Studio allowing them to star in their own customized music videos.
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Dove Advances the Fight Against Race-Based Hair Discrimination
REGGIE Awards April 17, 2024Dove partnered with LinkedIn to combat race-based hair discrimination in the workplace.
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eBay Proved It’s The Place for Sustainable Fashion with This Iconic Campaign
REGGIE Awards April 17, 2024Faced with the challenge of proving its platform was an ideal place to shop fashion sustainably, eBay partnered with Vogue and former model Twiggy to recreate a famous photoshoot from 1967 — only this time, the accessories Twiggy wore would be sourced from the online marketplace.
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eBay’s Met Gala Debut
REGGIE Awards April 17, 2024eBay sought to engage with gen Z and turn a general e-commerce marketplace into a go-to fashion destination. Further, the company also wanted to change the conversation around fashion and get people to buy circular.
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Edwards Finds Sweet Success with Actor Jason Biggs
REGGIE Awards April 17, 2024Edwards, in collaboration with American Pie actor Jason Biggs, launched a limited edition pie flavor, Pie Lovers Passion Fruit, to captivate fans and boost sales during the Fourth of July holiday.
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Emography: The Next Frontier of Customer Persona Building
Conference Highlights April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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Emography: The Next Frontier of Customer Persona Building
Event Recaps April 17, 2024Esther-Mireya Tejeda, a transformation leader and former CMO at Anywhere Real Estate, discussed a concept she pioneered called “emography” and provided a brand-focused example of how the philosophy might be put into practice.
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Empowering Girls through Sports
REGGIE Awards April 17, 2024Basketball is more than a game. It helps shape communities and inspires change, both on and off the court. DICK'S Sporting Goods and Nike recognized the challenges young female basketball players face in sport and partnered to build a program that would empower the next generation of girl ballers.
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Flag Football Hits Super Bowl Prime Time
REGGIE Awards April 17, 2024The NFL's "Run With It" campaign introduced flag football to the Super Bowl stage, spotlighting women's pivotal role in the sport's growth and challenging stereotypes.
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