All MKC Content
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The Procurement Opportunity: Media
Industry Insights September 7, 2022ANA recently released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” The work measures the perception of marketing procurement among three constituents: procurement, marketing, and agencies.
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What B2B Companies Will Need to Do to Ensure They’re Still Invited to the 1st Party’s Data (and Other Data Puns)
Webinar Rewinds September 7, 2022B2B companies have been gathering data about their audiences for years, some better than others. In this webinar, join EY’s Lou Cohen and Verizon Business’s Ben Pollack as they discuss the future of demand generation for B2B companies.
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You’re Not Ready for CPRA If Your Vendors Aren’t
Industry Insights September 7, 2022Say you dutifully got your organization in good compliance with the GDPR, and then did the same for CCPA, and perhaps even for the state laws that followed from Virginia, Nevada, Colorado, Connecticut, and Utah. Great.
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How to Make Your Media Spend Work Harder in a Down Market
Industry Insights September 6, 2022There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for certain, if we are entering a down market, there will be extra scrutiny on every media dollar spent.
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Legacy Brands Showing Their Purpose Power
Beyond Profit Podcast September 6, 2022In this episode of Beyond Profit, Chip Walker, head of strategy at StrawberryFrog, joins host Ken Beaulieu to discuss the latest Purpose Power Index in detail and why purpose matters only when consumers act on it.
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Six Principles for Avoiding Purpose Washing
Industry Insights September 6, 2022In today’s call-out culture, cries of “purpose washing” are becoming commonplace. To help ensure purpose is authentically embedded into every part of an organization, the ANA Center for Brand Purpose collaborated with industry experts to develop “6 Principles for Avoiding Purpose Washing.”
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Advertising Week 2022: This Year’s Expected Trends
Industry Insights September 2, 2022Advertising Week is a time for the industry to explore the shifting possibilities of advertising and serves as the ultimate networking opportunity. The U.S. event will be held in New York City, offering a collection of seminars and workshops where competitors can come together for debate and discussion alongside cultural icons to re-inspire the industry.
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Brands Seek Secret Formula for Attracting Talent
B2C September 2, 2022As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.
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3 Takeaways from R3’s "Digital Performance in Luxury" Report
Industry Insights September 1, 2022In its new report, “Digital Performance in Luxury,” R3 observes that “luxury marketers have to balance their traditional foundations with new market dynamics that reward mass relevance and immediacy.”
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B2B Sales and Marketing Alignment
ASK Answers September 1, 2022How can I align my marketing and sales departments to improve leads and revenue?
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Digital Accessibility
ASK Answers September 1, 2022How can brands make their websites and digital content more accessible?
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Finding Purpose While Making a Profit
Conference Session Videos August 31, 2022In this video, NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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Finding Purpose While Making a Profit
Event Recaps August 31, 2022NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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How Purpose Drives the Stories of Santa’s North Pole
Event Recaps August 31, 2022Chanda Bell, co-CEO at and founder of The Lumistella Company, explained how her brand strives to support its mission and vision by authentically executing on its purpose.
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Kia Helps Shelter Pets Find Forever Homes
Conference Session Videos August 31, 2022In this video, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Kia Helps Shelter Pets Find Forever Homes
Event Recaps August 31, 2022At an August 2022 ANA members-only conference, Kia proclaimed that consumers are looking for more than just a transaction with brands; they’re looking to connect with the purpose that reflects the brand’s innate truth, manifested in actions. To illustrate its work to live its own purpose, Kia described its efforts to assist pets in need of adoption.
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Panadol Shows You How to Take Care After a COVID Vaccine
Internationalist Innovation in Media August 31, 2022To educate consumers about the side effects of a COVID vaccine, Panadol launched "Take Care," a full funnel, multichannel activation.
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Purpose at a Crossroads: Evolve or Self-Implode
Conference Session Videos August 31, 2022In this video, Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Purpose at a Crossroads: Evolve or Self-Implode
Event Recaps August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand
Soundbites August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.
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