All MKC Content
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Guinness Whets Consumers’ Appetite for a Post-Lockdown Beer
Internationalist Innovation in Media August 27, 2022Guinness set out to reignite consumers’ desire to order a pub-poured Guinness after a long pandemic lockdown. Much of the creative turned on the idea that when you really want something, everything around you takes on its appearance, which served as a pretext for drawing attention to everyday objects that resembled a Guinness.
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How This Company Is Taking Action Against Air Pollution
Internationalist Innovation in Media August 27, 2022Otrivin is the world leader in nasal decongestion, with strong nasal health expertise and consumer understanding. Otrivin has taken action to reduce the health impact of air pollution by providing easy-to-adopt actions that enable people to take control.
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L'Eggo with Eggo: The Campaign That Helped Parents and Kids Love Breakfast
Internationalist Innovation in Media August 27, 2022COVID-19 proved to be a booster for the frozen breakfast category. Eggo was no exception to this growth, with new buyers taking Eggo’s penetration to its highest. Its 2021 challenge? Keep those newly acquired buyers, retaining household penetration among parents, and fueling their love for Eggo.
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Scanmarker Overhauls its Approach to Marketing on Amazon
Internationalist Innovation in Media August 27, 2022Digital scanner manufacturer Scanmarker adjusted its approach to working with search terms on Amazon to boost sales throughout Western Europe.
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Maker’s Mark and Roku Team Up to Give Consumers Some Much Needed “Me Time”
Internationalist Innovation in Media August 26, 2022With the goal of creating a deeper connection with consumers and becoming a crucial part of their me-time ritual, Maker’s Mark launched The Show Next Door, a modern-day Mr. Roger’s Neighborhood for adults, hosted by comedian Randall Park and streamed on the Roku Channel.
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Prioritizing the Digital Healthcare Experience
Knowledge Partners August 26, 2022Infrastructure investment, technology advances and the pandemic are transforming expectations for digital health.
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ŠKODA: Giving Electric Vehicle Launches a Bit of PU-RR and GR-RR
Internationalist Innovation in Media August 26, 2022ŠKODA used two robots in a cross-media campaign designed to promote its new all-electric SUV, the ŠKODA ENYAQ iV.
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Stars Shed a Different Light on Advertising
B2C August 26, 2022Celebrity-run ad agencies continue to proliferate, offering brands an unorthodox approach to marketing and advertising strategies. But while celebrity shops run by the likes of Shaquille O'Neal, Dwyane Wade, and Tony Hawk bring a certain glow to the table, brand managers need to approach such agencies with eyes wide open and make sure they're in sync with the brand's goals and objectives.
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Synthetic Voices, with Sean King of Veritone
Marketing Futures Podcast August 26, 2022Sean King, SVP of Commercial Services at Veritone, joins the podcast to talk about synthetic voices. Created by AI to precisely imitate a specific person's voice, this technology is changing audio marketing as we know it.
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The Virgin Telco Has Appeared to You
Internationalist Innovation in Media August 26, 2022The launch of Virgin Telco, a new telecommunications provider in Spain, was accompanied by an integrated marketing campaign and a multimedia platform that measured the effectiveness of the campaign.
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This French Insurance Brand Created a Jersey That Made Rugby Safer to Play
Internationalist Innovation in Media August 26, 2022GMF partnered with the French Rugby Federation (FRF) and scientists from Bordeaux University to develop a jersey that would reduce the potential for injuries and make the sport safer for everyone.
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3 Key Takeaways from Jebbit’s 2022 Consumer Data Trust Index
Industry Insights August 25, 2022The Consumer Data Trust Index issued by Jebbit for the first half of 2022 highlights several factors that are contributing to upheavals in how consumers allocate their trust among businesses. These factors included the following:
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Ally Uses Gaming to Promote Middle Schoolers’ Financial Literacy
Internationalist Innovation in Media August 25, 2022Ally used the framework of the video game Minecraft to create a sibling game that delivered financial education to middle schoolers.
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Alpine’s F1 Racing Team Stokes Fans’ Interest with Organic Social Media
Internationalist Innovation in Media August 25, 2022Sports car manufacturer Alpine boosted interest in its F1 racing team with an organic activation that capitalized on provocative coded tweets by its drivers.
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Claire’s Pierces Through
Internationalist Innovation in Media August 25, 2022Jewelry retailer Claire’s sought to reintroduce itself to generation Z and Alpha not during the holiday season, but in the white space directly before and after that hectic time.
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The Value of a Solid Scope of Work Program
Partner Content August 25, 2022A concise document describing the major initiatives and tangible deliverables the agency has been tasked to undertake and that details what is both in and out of scope helps avoid uncomfortable conversations later in the year (or project) when perspectives diverge. But sometimes overlooked is the effect a good scope has across the broader organization.
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Doubling Down on Connected TV
Event Recaps August 25, 2022Hear from L’Oreal USA’s Maybelline about how they are making Connected TV work for their brand.
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How Marketers Boost Their Appeal to Gen Z
Champions of Growth Podcast August 25, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.
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Prioritizing the Digital Health Care Experience
Industry Insights August 25, 2022The Inflation Reduction Act, recently signed into law, will reshape many aspects of the health care industry, and should heighten the sector’s focus on access, innovation and virtual care.
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Retail Media: How Does It Fit in Your Media Mix?
Event Recaps August 25, 2022In this session, learn how Stanley Black & Decker’s Performance Marketing Team tackles retail media, how this tactic can fit into your company’s overall media mix, and how to avoid reporting and attribution pitfalls.
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