All MKC Content
-
Composable Enterprises: The Tech Stack of the Future
Event Recaps September 22, 2022VShift Managing Director Eric Feige explained why decoupling your MarTech stack using MACH technologies (microservices, APIs, cloud-native and "headless") is rapidly being adopted by innovation-focused organizations.
view -
Giving Teeth to Agency Evaluations
Partner Content September 22, 2022Creating an effective action plan takes a focused effort, but when done well, it can strengthen client–agency relationships and lead to better work with greater returns. Here are the key elements to a good action plan and the steps required to build one.
view -
Deloitte’s “Move on What Matters”
In-House Excellence Awards September 22, 2022“Move on what matters” training turned into a rally cry that Deloitte values are bigger than sales. The company wanted to build better relationships with clients. To do this, four veteran leaders who are known for nurturing client relationships told stories of how they did it.
view -
Fostering Advertising with Greater Integrity
Industry Insights September 22, 2022Contextual advertising is enjoying a resurgence as advertisers seek a way to tailor ads to customers without relying on behavioral or demographic data that is disappearing from the market due to privacy changes. But contextual advertising isn’t just a highly effective alternative to cookie- or mobile ID-driven targeting — it offers a broader path to advertising with integrity.
view -
Simplifying the Search Process
Event Recaps September 22, 2022In this session, learn about a survey from the ANA and the 4A's to identify misalignments between clients and agencies. Presenters discussed key takeaways from the survey and best practices to simplify the agency search and pitch process.
view -
The World of Synthetic Media
Event Recaps September 22, 2022Blue Chip demystified the evolving landscape sharing immediate applications that can lead to quick wins and outlined the longer-term commerce opportunities for brands.
view -
B2B Customer Experience
ASK Answers September 21, 2022How can I create an effective B2B customer experience?
view -
Bolster Your Mission by Leveraging CTV
Webinar Rewinds September 21, 2022In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.
view -
Fighting Digital Ad Fraud Is Getting More Complicated
B2C September 21, 2022Fraud in digital advertising remains an issue, and while the exact scale of the problem is a matter of dispute, there's widespread agreement that as the market grows, so will the need for brands to take an active role in protecting their investments.
view -
Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
view -
Maybelline New York: Defining Our Brows and Streaming Success
Event Recaps September 21, 2022In this session, learn how L'Oreal's in-house agency LeDesk used programmatic media to break through the clutter in the competitive streaming CTV landscape.
view -
Navigating Media Investments in a Fast-Paced World
Industry Insights September 21, 2022Advertising hangs in a delicate ecosystem, and recently, it’s at the mercy of environmental shifts beyond its control. The call for more trust, privacy, and transparency has led to the impending sunset of third-party cookies. Technology proliferation and increasingly complex digital landscapes has contributed to leaky media budgets and confusion about where media dollars are really going. Unlocking the right data around existing media spend can help restore balance between value, ROI, and spend transparency.
view -
Tabitha Brown Sunshine Seasoning
In-House Excellence Awards September 21, 2022McCormick partnered with social media personality Tabitha Brown on the creation of a new seasoning, then promoted and sold the product online.
view -
The Hershey Company: Building Partnerships with Marketing Through Servant Leadership
Event Recaps September 21, 2022The Hershey Company outlined the servant leadership philosophy and how it can be put into practice to build strong and lasting partnerships with marketing peers and leaders, which in turn will lead to success in media and marketing procurement.
view -
Cella: 2022 In-House Creative Industry Report
Event Recaps September 20, 2022Cella gave an overview and deep dive into its latest creative industry report, shedding light on the issues in-house agencies are tackling.
view -
Challenger Brands
ASK Answers September 20, 2022How do challenger brands succeed in becoming competitive leaders?
view -
Chevron Redesigns Its Intranet to Be More Customized and Engaging
In-House Excellence Awards September 20, 2022Chevron redesigned its intranet website to engage its workforce and create a better, more personalized web experience.
view -
Citi Bike Turns Rides into Meals for Children
In-House Excellence Awards September 20, 2022Citi turned bike riding into a means of driving donations to No Kids Hungry during the holiday season.
view -
From Insight to Action — How Land O’Lakes Uses Data to Drive Optimization
Event Recaps September 20, 2022Steve Rude of Land O’Lakes explained how he revamped the company’s data optimization program, including outlining the organization’s new guiding principles and a process to identify useful data insights and turn them into actionable takeaways.
view -
How Merrell Brought Joy to the Outdoors
In-House Excellence Awards September 20, 2022Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.
view