All MKC Content
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Panadol Shows You How to Take Care After a COVID Vaccine
Internationalist Innovation in Media August 31, 2022To educate consumers about the side effects of a COVID vaccine, Panadol launched "Take Care," a full funnel, multichannel activation.
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Purpose at a Crossroads: Evolve or Self-Implode
Conference Session Videos August 31, 2022In this video, Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Purpose at a Crossroads: Evolve or Self-Implode
Event Recaps August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, and Franc Cheetham, creative lead at Google, shared results from research that indicated brand purpose is no longer the market differentiator it once was, offering suggestions for how brands can better execute on purpose marketing.
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Rather Than Purpose, Research Suggests Consumers Now Want Something Else from Your Brand
Soundbites August 31, 2022Thomas Kolster, author of Goodvertising and The Hero Trap, discusses how purpose has exploded in popularity, going from a niche marketing term to something every brand wants to do, and how this is changing what consumers now look for in a brand.
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The CMO's Guide to Programmatic Transparency with Brad Moranchek
Conference Highlights August 31, 2022In this video, Brad Moranchek, Kimberly-Clark’s Head of Global Media, dives deep into inefficient programmatic processes that drive costs up.
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The CMO's Guide to Programmatic Transparency with Jose Diaz
Conference Highlights August 31, 2022In this video, Jose Diaz, Aetna‘s Executive Director, Paid Media Strategy, reveals the challenges, solutions, and steps forward for a more transparent digital media ecosystem.
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To Be or Not to Be — Is it Truly Anonymized Data?
Ethics Issue Alerts August 31, 2022In recent years, consumer privacy has garnered a lot of attention and scrutiny from legislators and regulators. The latest alarm has been sounded by the Federal Trade Commission (FTC) regarding business practices involving anonymized data.
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Using Purpose to Better Communities
Conference Session Videos August 31, 2022In this session, Countable's Jory Des Jardins sat down with Christy Duncan-Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.
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Using Purpose to Better Communities
Event Recaps August 31, 2022Countable's Jory Des Jardins sat down with Christy Duncan Anderson of the Albertson Companies Foundation to learn about her role as a “brand actionist” and the strategy, tools, and partnerships Albertsons is leveraging to transform its purpose into community engagement and meaningful outcomes.
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Digital Performance in Luxury: Where Access Meets Exclusivity
Knowledge Partners August 30, 2022R3 examines how the luxury industry is responding to the pressures exerted by e-commerce and the ongoing process of digitalization.
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The Latest Trends When It Comes to Hybrid and Remote Work
Industry Insights August 30, 2022Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (roberthalf.com).
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B2B Commerce Benchmarking Report
Knowledge Partners August 29, 2022An analysis of digital commerce data from one hundred leading companies across industries and business models.
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Ecolab Wants to Give You Back Your Social Life
Internationalist Innovation in Media August 29, 2022To promote its Ecolab Science Certified public health and food safety program, and to encourage consumers to get back into the world after COVID, Ecolab created a multi-faceted content campaign in collaboration with sports legend Magic Johnson.
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How Can You Raise Brand Awareness Using OOH?
Industry Insights August 29, 2022Brian Rappaport, CEO of Quan Media Group, spoke to the ANA about how OOH (out of home advertising) is a critical way for these brands to reach their target audiences, raise their brand awareness and make a big impact, often at a lower cost. Quan, which is an OOH agency, has worked with DTC brands like Casper, Zelle, Capsule, OpenTable, and FreshDirect.
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The Ad Break the BHF Never Expected to Be In
Internationalist Innovation in Media August 29, 2022A health scare involving Danish soccer star Christian Eriksen prompted the British Heart Foundation (BHF) to create an ad promoting CPR education and its "How to Save a Life" website, aired during coverage of Euro 2020 games.
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This Bank Connected to Younger Generations with Gaming
Internationalist Innovation in Media August 29, 2022To connect with younger generations, Crédit Agricole adapted its products to their needs.
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This Data-Driven Campaign by Walgreens Saved Thousands of Lives
Internationalist Innovation in Media August 29, 2022In the face of a public health crisis, Walgreens created a tool that allowed the brand to identify individuals who were likely to want to receive a COVID-19 vaccine before they had even begun to seek out an appointment to receive one.
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Domino’s Let This Inexperienced Twitch Influencer Create Its Newest Pizza
Internationalist Innovation in Media August 28, 2022With the goal of earning greater market share in the Spanish market by connecting with society’s most active pizza eaters — young people — Domino’s tasked a Twitch influencer who had no culinary background with creating his own “gaming-flavored” pizza. The brand live-streamed the entire process and then sold the resulting recipe in stores.
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How The North Face Created Its Powering Further Together Campaign
Internationalist Innovation in Media August 28, 2022For a brand built on the culture of exploration, The North Face, what was its relevance now that people were largely restricted to their homes, due to the pandemic?
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How This Canadian Brand Leveraged Its National Sport
Internationalist Innovation in Media August 28, 2022COVID-19 imposed a complete halt of Canada’s beloved national sport, hockey. Canadian Tire is the number one retailer of hockey equipment globally. The company needed to make up for the loss of sales and consumer connections resulting from a season-long stoppage.
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