All MKC Content
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Environmental Claims: Latest Legal Developments
Webinar Rewinds September 13, 2022In this webinar, learn why it is essential for advertising lawyers to stay up to date on legal issues surrounding environmental claims, as this topic grows increasingly important to consumers and marketers.
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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy
Conference Session Videos September 13, 2022In this video, speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).
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From B2B to B2Me — Harnessing Data to Challenge B2B Marketing Orthodoxy
Event Recaps September 13, 2022Speakers from NBCUniversal discussed how B2B brands can reach Business Decision Makers (BDMs).
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Marketing Measurement and Optimization: In-Housed, Outsourced, or Hybrid?
Knowledge Partners September 13, 2022Ekimetrics shares key considerations for scaling business by building marketing, measurement, and optimization (MMO) programs in-house.
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The Best Advertising Isn’t Advertising At All
Industry Insights September 13, 2022As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this evolving climate?
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These Brands Capitalized on Gaming with Award-Winning Campaigns
Industry Insights September 13, 2022Forget baseball. These days, the national pastime might better be identified as gaming. As a 2022 dentsu consumer sentiment study put it, “Gaming’s growth has been exponential and it is expected to continue,” elaborating that “almost 9 in 10 U.S. consumers game.”
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How Out-of-Home Can Rise Above in Regulated Industries
Partner Content September 13, 2022Many financial service marketers may see data-driven advertising as too complicated to include in their media strategies, but digital out-of-home advertising can offer regulation-friendly targeting with measurable returns. Here are four DOOH strategies financial service marketers should consider.
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What Content Marketers Can Learn from TV Writers
Conference Session Videos September 13, 2022There's no secret that within the B2B Marketing arena a brand's personality is valued more than ever. In this video, Jeff Wright, a writer behind the popular Late Night with Seth Meyers show walked through the process of crafting memorable narratives and scenes.
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AIMM Toolkit: Leveraging ERGs to Maximize Inclusion in the Marketplace
Knowledge Partners September 12, 2022The Alliance for Inclusive & Multicultural Marketing (AIMM) teamed with Elevate to create the ERG MarketPlace Toolkit to enable organizations to create a strategy and roadmap that deepens transformational change to advance diversity representation, inclusion, equity, and a culture of appreciation and belonging.
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How Marketing Agencies Can Develop Partnerships with AI Companies
Industry Insights September 12, 2022For marketing agencies interested in using the latest technology to drive growth, empower the workforce, and expand capabilities for clients, artificial intelligence (AI) offers the opportunity for greater executional efficiency, better distribution of valued resources, and more insightful data to deliver desired outcomes.
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Making Cross-Platform Planning a Reality with Data and Technology
Industry Insights September 12, 2022Like most industries, the national broadcasting sector has had to adapt to tremendous change in recent years. Since the start of the COVID-19 pandemic, we have seen the rise of streaming giants, seismic shifts in how media is being consumed, including an upheaval around measurement, privacy, and identity. This is not to mention additional factors such as platform fatigue, audience saturation, and inventory scarcity. In order to keep up with this rapidly evolving media ecosystem, broadcasters need to figure out how to make significant changes to stay relevant.
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The Misunderstanding of ROI In Attribution
Knowledge Partners September 12, 2022To ensure that marketers approach decisions in the right way, they need to understand how ROI is being calculated, the influences of ROI, the level of impact attribution modelling captures, and explore whether a channel or lever is truly incremental within a measurement framework.
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What Advertisers Can Learn from Financial Marketers in Uncertain Economic Times
Industry Insights September 12, 2022During uncertain economic times, the financial and banking industry can provide important information to marketers. How the financial industry adapts their advertising and addresses a recessionary economy can supply helpful strategies and tools for general marketers across categories.
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Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach
Conference Session Videos September 9, 2022In this video, David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.
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Channel-First to Audience-First Omnichannel Marketing: The Nature Conservancy’s "Build Our Own" Approach
Event Recaps September 9, 2022David Strauss, director of global membership at The Nature Conservancy, shared highlights and lessons learned from his organization’s effort to adopt omnichannel marketing.
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How Mediacom and Walgreens Leveraged Data to Build Vaccine Trust
Event Recaps September 9, 2022Walgreens described the proprietary COVID-19 vaccination readiness model it developed with Mediacom to drive vaccination appointments.
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Leveraging Data to Build and Optimize Your SEO Strategy
Event Recaps September 9, 2022American Express explained how it improved its approach to SEO.
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Leveraging Data to Build and Optimize Your SEO Strategy
Conference Session Videos September 9, 2022In this video, learn how American Express improved its approach to SEO.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Conference Session Videos September 9, 2022In this video, McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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Pursuing First-Party Data and Capitalizing on the Value of Direct Mail
Event Recaps September 9, 2022McCann offered marketers guidance on how to adopt a first-party data strategy, while capitalizing on the power of direct mail in the process.
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