All MKC Content
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Powering Chipotle with Insights and Analytics
Conference Highlights September 15, 2022The success of an internal marketing insights and analytics team hinges on it becoming a trusted, plugged-in team player.
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The Content Habits of Audiences
Soundbites September 15, 2022Justin Evans from Samsung discussed the content habits of audiences and how it presents a challenge for an advertiser.
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The Evolution of CDP’s Within Your Stack Presented by the CDP Institute
Event Recaps September 15, 2022Customer Data Platforms are widely discussed but poorly understood. Long-time MarTech analyst and CDP Institute founder David Raab clarified CDP functions, use cases, benefits, and obstacles, and discussed where CDPs fit in the evolution of the larger MarTech landscape.
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The Evolving Measurement Vision
Conference Session Videos September 15, 2022Measurement has evolved and VideoAmp is paving the way. Hear from Ross McCray, CEO of VideoAmp as he discussed industry trends, cross-media measurement, and his vision of the future state of media currency.
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The Next Generation of Measurement: Integrating Customer and Experience Measurement and Analytics Throughout Your Organization
Event Recaps September 15, 2022MetLife's Michelle Froah outlined how her brand has embraced an “outcomes mindset” and updated its approach to marketing measurement to more closely link brand and business outcomes, which has earned the marketing team more trust throughout the organization.
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This Is Why Marketers Must Know Consumers’ Level of Comfortability for Sharing Data with Brands
Soundbites September 15, 2022R3’s Jason Velliquette explains why it is critical for marketers to understand their target consumers’ level of comfort when it comes to sharing data with brands and provides some clarity on which demographics are more willing to share personal data and which are less willing.
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Tracking and Analyzing Production Costs
Event Recaps September 15, 2022In this session, a panel of industry experts shared insights on their current data journeys and discussed technologies being used to capture, aggregate, and analyze production data.
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A Visa Case Study on Transparent Agency Relationships
Industry Insights September 14, 2022Visa is one of the biggest and most successful brands in the world. We are the only brand that is a major sponsor of the Olympics, the Paralympics, FIFA, and the NFL.
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Advanced Applications of Attention Metrics with Coca-Cola
Conference Session Videos September 14, 2022Greg Pharo and Marc Guldimann discussed how Coca-Cola is building a strategy around attention. They shared results from tests correlating attention to outcomes, how Coca-Cola is incorporating attention metrics into programmatic buying, and the impacts of AI-powered attention metrics on the media industry.
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Advanced Applications of Attention Metrics with Coca-Cola
Conference Highlights September 14, 2022Coca-Cola is proving that the adoption of attention metrics can drive more effective media outcomes.
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Choosing Customer Data Platforms (CDPs)
ASK Answers September 14, 2022How do I select the right CDP for my business?
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Could Moments Be the Answer for Cookies?
Industry Insights September 14, 2022Google delayed its third-party cookie deprecation — again. If you’re breathing a sigh of relief, please don’t. There’s still a gaping hole in today’s marketing plans. It’s getting deeper, and as companies look to shore up their financials against a tidal wave of economic uncertainty, the need for a plan to fill that hole has never been more urgent.
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Curbing Media Emissions with Ad Net Zero
Event Recaps September 14, 2022At a September 2022 ANA committee meeting, the organization Ad Net Zero shared a plan for reducing the advertising industry’s carbon emissions.
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Customer-Centric Data and Analytics-Readiness
Webinar Rewinds September 14, 2022In this webinar, learn why in the age of holistic personalization, Customer Data Platform (CDP) featuring Customer 360 View is a common goal for many marketing organizations.
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Marketers Navigate Uncertain Economic Terrain
B2B September 14, 2022B2B marketers continue to monitor what remains an unpredictable economic environment, as the possibility of a recession looms.
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The Future of Big Data: A People-Powered Panel
Conference Session Videos September 14, 2022It takes a unique mix of people-powered measurement and big data science to truly deliver an accurate and unbiased representation of viewers. In this video, learn how only panels composed of real people can calibrate big data, rooting out the inherent bias of big data sources, ensuring every voice is heard.
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The Future of Big Data: A People-Powered Panel
Event Recaps September 14, 2022It takes a unique mix of people-powered measurement and big data science to truly deliver an accurate and unbiased representation of viewers. Learn how only panels composed of real people can calibrate big data, rooting out the inherent bias of big data sources, ensuring every voice is heard.
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2022 In-House Creative Report
Knowledge Partners September 13, 2022This benchmarking report from Cella strives to gain insights into industry standards and best practices for in-house agencies, which will support marketers in driving business decisions and validating the direction of their efforts.
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Conference Session Videos September 13, 2022In this video, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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ANA Awards Live! Part 1 — Content that Starts a Dialogue
Event Recaps September 13, 2022In this powerful case study, the team at Deloitte shared the vision and message behind "Uncensored: Stories of Black Professionals at Deloitte," which won a B2 Award in the Brand Purpose category.
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